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‘Inside Out’ – A simply told complex film

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Film: “Inside Out”; Language: English; Directors: Pete Docter and Ronnie del Carmen; Voices of: Kaitlyn Dias, Amy Poehler, Phyllis Smith, Bill Hader, Mindy Kaling, Lewis Black and Richard Kind; Rating: ***

With a unique premise that delves into the mind, “Inside Out” is based in a new cinematic world, which is interesting enough to get you attracted, but lacks the depth to keep you addicted.

Intelligently crafted with powerful imagination, the film is about how the brain functions. It is about internal logic and external manifestation of emotions and their impact on memories – short term and core memories.

Primarily, the tale reveals what is going on inside the mind of a girl called Riley (Kaitlyn Dias). The plot involves her emotions; Joy (Amy Poehler), Sadness (Phyllis Smith), Fear (Bill Hader), Disgust (Mindy Kaling) and Anger (Lewis Black). They live in the headquarters, designed like a complex control room. They are entrusted with her well-being and memories, to make-up who she is and develop her personality.

The plot races through Riley’s initial growing up years. Then, when she is 11 years old, her father takes up a job in San Francisco and the entire family is uprooted from Minnesota. Riley has a hard time adjusting in her new surroundings. Although Joy, Riley’s main and most important emotion, tries to keep things positive, the conflict of the emotions on how best to navigate a new city, house, schools and friends to develop Riley’s personality, forms the crux of this story.

Though complicated, co-directors Pete Docter and Ronnie del Carmen along with their writers Meg LeFauve and Josh Cooley, have very smoothly ironed out all the complex issues, making this a simple, easy to absorb narration. The more you try to analyse the creative process, the more impressive it gets, but unfortunately the conflicts are too few to give you a high.

The film is brought to life with interesting characterisation and props, like the train of thoughts. The character graphs are well-etched within the environment. It’s somewhat strange to think about characters as short-lived as emotions and imaginary friends, Bing Bong (Richard Kind) and a floppy-haired boyfriend, but they really work on two levels; the emotions themselves as exaggerated figures with distinct points of view and how they help us to get more information about Riley.

The messages are simple that hit the right notes. The narration drags at mid-point as it tells us the journey of Joy is to accept being sad. Sadness isn’t necessarily an emotion to reduce, but an integral part of human life.

Humour is consistently paced and each emotion gets some good jokes. It is actually during the last act and scene, when the film plunges into the minds of Riley’s parents and her dog, which makes the tone amusing and attention-grabbing.

The vocal cast is expertly chosen and all of them deliver beautifully.

This is definitely not one of Pixar’s best production in terms of visuals. The animation, with 2D and 3D effects is pixelated, oft-seen and less flashy, but nevertheless effective.

This is a heart-warming funny film that may well be a bit abstract for children. But would definitely appeal to the rest.

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Casino Days Reveal Internal Data on Most Popular Smartphones

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CasinoDays India

International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.

Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.

The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.

Desktops and Tablets Lose the Battle vs Mobile

The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.

CasinoDays India

The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.

“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.

Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings

Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.

 

CasinoDays India

Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).

Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.

The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.

Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.

Striking Android Dominance among South Asian Real Money Gaming Communities

The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.

On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.

Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.

“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.

The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.

 

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