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Tom Tailor to woo Indian consumers with casual fashion

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Mumbai: German lifestyle clothing company Tom Tailor is here to stay in the Indian market, tapping consumers who prefer casual and uncomplicated clothing, says company representative Dieter Holzer.

Tom Tailor’s collection was showcased here at the Lakme Fashion Week summer-resort 2015 on Friday night, and Holzer believes the Indian fashion industry has come of age in terms of growth and development.

“This is my first visit to any fashion week in India and I am quite impressed. I am amazed with the fact that how fast it has developed. I liked that very much,” Holzer, CEO, Tom Tailor, told.

Founded in 1962, the brand retails classic and up-to-date casual wear and accessories for men, women, young adults and children. Currently, the brand has four clothing lines — Tom Tailor, Tom Tailor Denim, Tom Tailor Polo Team and Tom Tailor Bonita. It retails out of 315 stores in 21 countries as well as from its e-shop; and in India, the brand is entering exclusively through Jabong.com.

“I think Indian people and consumers are leading a good life and they have a preference for casual outfits, uncomplicated products that serve life more than making it complicated. That’s the idea also of Tom Tailor too. Our product is apt for this market,” he added.

Holzer, who is managing the Tom Tailor group since 2006, also says that influence for the brand collection comes from different parts of the world, and India is one of them.

“Our collection has developed globally. The influence and design theme is coming from all international markets, including India, New York and London, as well as many other different places. That’s the reason why I believe our theme is relevant for people all over the world,” he said.

Holzer’s own career graph is impressive. After completing his formal training as a retail manager in the textile trade and after filling various positions in the fashion industry, he worked for Esprit for five years. Later in 2000, he became CEO of Tommy Hilfiger Germany and was also responsible for rolling out the European Tommy Hilfiger e-commerce business.

Asked about his take on Indian designers, he said that “it’s more about colours and freshness that clothes depict here, than brands or designers.”

“When I talk about India, there is lot of freshness that comes in my mind in terms of colours and elements of decoration,” said Holzer who would love to associate with Bollywood faces too for Tom Tailor, in the days to come.

Health

These three drinks can be a blessing for your gas and acidity problems

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ily foods, spicy dishes, fried fares… Done it all and regretting it? If you’re suffering from acid reflux, you probably know what to eat and what to avoid. But is there anything to relieve you from such digestive issues? Well, there are certain drinks for acidity to improve your digestive health, if you consume them regularly.

Ready to find out? Let’s go!

In an Instagram video, nutritionist and health coach Neha Ranglani has suggested that to calm your acid reflux, you need to help your food get digested well. This can be done by improving your stomach acid production and healing your stomach cells. And these drinks that she has suggested, can help with just that, allowing you to digest your food well without the burn.

Here are 6 drinks for acidity:

1. Cucumber juice

Cucumber is a favourite salad ingredient in summer because of its cooling properties. Consuming cucumber juice can be really beneficial for relievingacid reflux because it is highly nutritious as it provides your body with both fibre and water which is needed for better digestion and has a low calorie volume. What’s more? It can also keep you full and help you avoid reaching out to junk foods!

2. Lemon water

Lemon can do you a world of good! Being rich in vitamin C and B and minerals such as phosphorus, calcium, and magnesium—drinking lemon water regularly will not only help you burn fat but will resolve your digestive issues such as acidity. Moreover, lemon water contains laxative properties that can help improve your bowel movements and clear toxins from the body, keeping you hydrated.

3. Ginger water

Ginger aka adrak, is a very well known ingredient that has been used for ages to help relieve acidity and gas. Also, if you are facing digestive issues due to overeating or undigested food, consuming ginger water can help in emptying your stomach. You can also consume it by adding it to soups, subzi or curry, and even tea. Remember that you’re not allowed to consume ginger in excess amounts.

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