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‘Tumhari Sulu’: Strong performances elevate this light-hearted film
Film: “Tumhari Sulu”;
Director: Suresh Triveni;
Cast: Vidya Balan, Manav Kaul, Neha Dhupia, Malishka Mendonza;
Rating: ***
“Tumhari Sulu” is the story of Sulochana Dubey aka Sulu (Vidya Balan), a middle class housewife with an indefatigable spirit who is in the constant pursuit of excelling and winning contests and competitions, which give her immense satisfaction. Perhaps subconsciously it stems from the fact that she is Class 12 fail as her banker sisters and father constantly remind her.
Sulu as she is fondly called, is always eager to participate in contests and win — whether it is a night lamp or a pressure cooker. Her enthusiasm and confidence keep her going and her middle-class humdrum life does not deter her from giving these a shot.
It is on one such occasion that she comes across the announcement for an RJ hunt and sets about pursuing it. How she becomes a popular RJ, on a night show, tastes success and yet, faces flak at home, forms the crux of this tale.
Director Suresh Triveni manages to create the middle class milieu complete with Sulu, her husband Ashok (Manav Kaul), a Manager in a small-time mill and their 11-year-old son, Pranav, to perfection.
Whether it is Ashok’s constant bickering with the TV company for having sold him a faulty piece and thus seeking replacement or Sulu’s family giving her advice to leave the RJ job at night, are all palpable instances that the audience can fully relate to.
A performance oriented light-hearted film, the treatment in some parts however is a tad amateurish. While the first half establishes Sulu, her spirited personality and her secret longing to prove herself, the second half drags and at times lays undue emphasis on unnecessary trivia, which makes for tedious viewing. A lot of the situations seem forced and trite, as if to create some drama.
Vidya Balan shines as the effervescent, determined, yet vulnerable Sulu. She is endearing with her simplicity and innocence as a middle class housewife, who unabashedly asks for a TV instead of a pressure cooker as she has already got one.
Ashok (Manav Kaul) excels as the loving husband, who willingly plays second fiddle to his wife, supporting her in her realising her dreams. A complete natural, he effortlessly slips into the role of a middle class husband and brings the right element of subtlety to his character.
Neha Dhupia as Maria, the big boss of Radio Wow fits her role like a glove and delivers with the requisite confidence and panache.
All other actors portray their roles with sincerity and shine on several occasions.
The music of the film is melodious and “Ban Ja Tu Meri Rani” is sweet and well-picturised. It brings out the chemistry of the couple.
The film has moderate production values but befitting the strata of society depicted. Nothing seems incongruous.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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