Sports
McDonald’s announces ending of 41 years old sponsorship with IOC
Chicago: US fast-food giant McDonald’s announced it has halted a long-standing commercial partnership with the International Olympic Committee (IOC) three years early.
In a joint announcement with the IOC on Friday, the fast-food chain explained that it’s part of an overall re-evaluation of itself, international online web media reported.
“As part of our global growth plan, we are reconsidering all aspects of our business and have made this decision in cooperation with the IOC to focus on different priorities,” said McDonald’s global chief marketing officer Silvia Lagnado.
McDonald’s became an Olympic sponsor since 1976 and it contributes more than $1 billion in every four-year cycle for the Games and had a contract running to the 2020 Tokyo Olympics.
McDonald’s became a top-tier partner in 1996 and has been an integral part of every Olympics since 1998. The company is also dropping its 40-year sponsorship of the US Olympic Committee.
Except McDonald’s, all current top-tier partnership agreements go to 2020 or beyond, with Bridgestone, Panasonic and Toyota signed through 2024, Alibaba through 2028, and watchmaker Omega until 2032, according to the IOC.
The left-handed batsman from Haryana is garnering praise from all quarters for the way he’s finishing games regularly in the most exciting IPL season.
Gavaskar reckons Tewatia’s whirlwind knock in Sharjah (in IPL 2020) where he smashed West Indies pacer Sheldon Cottrell for five sixes in an over, gave him the confidence that he belongs to the big stage.
Speaking on Cricket Live on Star Sports, Gavaskar said, “That assault on Sheldon Cottrell in Sharjah gave him the belief to do the impossible and the confidence that he belongs here. We saw the impossible (he did with the bat) the other day as well. There’s no twitching or touching the pads (which shows a batter’s nervousness) when he bats in the death overs. He just waits for the ball to be delivered and plays his shots. He’s got all the shots in the book, but most importantly his temperament to stay cool in a crisis is brilliant.”
Gavaskar has also nicknamed the 28-year-old cricketer the ‘ice-man’ and lauded Tewatia’s ability to remain unruffled during the tense moments.
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