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Facebook rolls out action-based bidding to mobile app ads

Published

8 years ago

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facebook logoNew York : Social networking giant Facebook has announced its support to “App Event Optimisation” across Facebook, Instagram and its Audience Network from Tuesday, promising more installs of apps and actions within the app.

Launched in 2012 on Facebook, mobile app install ads allow developers to advertise their apps inside the social network’s properties.

Since then, quite a few updates have been made to this advertising tool, including customised calls to action such as “Open Link,” “Use App,” and “Play Game,” along with video support and the launch of a cost-per-action (CPA) bidding model, technology website Venturebeat.com reported on Tuesday.

According to Facebook product manager Jehan Damji, retention within the app ecosystem is “a difficult problem” – after 30 days, only about six per cent of users will come back to the app.

“App Event Optimisation” plays an important role as advertisers can further target ads based on those who are most likely to add something to their shopping cart, make a purchase or complete a level.

The upgrade would provide app events to Facebook and specify where developers want their ads to be displayed.

According to Damji, Facebook’s algorithm will look at the historical data of that app, along with consumer statistics and then locate people who fit the demographic before showing the mobile app install ad.

Mobile gaming and commerce apps like Poshmark and Smule are already using this offering.

With this new capability, advertisers can bid for ads in a different manner.

“We are now aligning a lot closer with what developers have been asking for. It is about really delivering the right customers to the right apps so developers can continue to grow their business,” Damji was quoted as saying.

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Apple is giving a huge discount on its gadgets: Details inside

Published

2 years ago

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May 5, 2022

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If you want to buy an iPhone and were waiting for a nice offer, then we have a piece of good news for you! Amazon Summer Sale May 2022 has begun and they are offering major discounts on various smartphones, laptops, and smart TVs, among others.

The sale is live now on the e-commerce platform with no-cost EMI options and exchange discounts on various products. In addition to this, Amazon has also partnered with several banks including ICICI, Kotak Bank, and RBL so that customers get instant discounts of up to 10% using their cards and EMI transactions.

Customers can easily enjoy this summer sale and get massive discounts on iPhones. They can also compare prices on Flipkart Big Saving Days Sale 2022 before making a purchase.

 

Amazon Summer Sale May 2022: Discount offer on iPhone 13 

Apple’s coveted phone model iPhone 13 in the 128 GB storage model will be available during the Amazon Summer Sale May 2022 for Rs 64,900. The MRP of the phone is Rs 79,900. This means that the customers will be able to enjoy a discount of up to Rs 15,000 on the purchase of the iPhone 13.

If you have an old iPhone in working condition then you will also be eligible to receive another additional discount worth up to Rs 17,000 on the iPhone 13.

Buy at Rs. 64,900 (MRP – Rs. 79,900)

Features of Apple iPhone 13 

The iPhone is powered by an A15 Bionic processor with 6 core CPU. Apart from this, it has 16 core neural engines. With the iPhone 13, up to 512 GB of storage will be available. The iPhone 13 has a 6.1-inch Retina XDR display with 1000 nits brightness.

The iPhone 13 has a 12-megapixel dual rear camera setup. This time a new wide-angle camera has been given, whose aperture is f/1.6. With this, there is support for sensor optical stabilisation. Night mode has been made better than before. The second lens is also 12 megapixels ultra-wide and has an aperture of f/2.4.

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