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What keeps couples from cheating on each other?
New York:Perceptual downgrading of attractive persons who can turn out to be potential threats may help in sustaining relationships from temptation and keep couples from cheating on one another, finds a new study.
The findings showed that to keep up a steady relationship, couples are likely to use an unconscious “turn-off” mechanism where either partner perceptually downgrades individuals, who can act as possible threats to their relationships, as less attractive than they really are.
Couples who are highly satisfied with their current partners are more likely to use this mechanism.
“Committed individuals see other potential partners as less attractive than other people see them, especially if they see the attractive person as a threat to their relationship and even more so if they’re happy with their partner,” said lead author Shana Cole, Assistant Professor at Rutgers University in the US.
Both men and women indulge in this protective bias, called “perceptual downgrading”, and which helps couples’ maintain their commitment to their current partners.
“When people encounter an enticing temptation, one way to reduce its motivational pull is to devalue the temptation,” Cole added in the paper published in the journal Personality and Social Psychology Bulletin.
“This study suggests that there are processes that may occur outside of conscious awareness to make it easier to stay committed to one’s partner,” she noted.
For the study, the team designed two studies. In the first study, the researchers told participants that they would be working with a very attractive person – who is either romantically unavailable or single.
They were shown the imaginary person’s face with its 10 morphed images and asked to pick the image that matched the original. The results shows that they consistently picked images morphed toward unattractiveness.
In the second study, the participants provided more information about their own romantic situations and the team described the imaginary person as single, and therefore, available.
Participants in relationships who thought the person was interested in dating found that person less attractive than individuals who were single.
People who were in relationships and were happy with their partners, perceived the imaginary person as less attractive than any other participants.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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