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Baba Ramdev’s Patanjali launches instant noodles

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New Delhi: Baba Ramdev-promoted Patanjali on Monday formally launched its wholewheat instant noodles, just a week after product leader Nestle’s Maggi re-hit the retail shelves after a five-month ban imposed by the food-safety regulator. The product has been priced at Rs.15.

With the launch, Patanjali has entered another major food segment to take on multinational firms — such as Tropicana’s fruit juices, Kellogg’s muesli and cornflakes, Mondelez “Cadbury” India’s Bournvita — not to mention well established cosmetics and home grown ayurvedic brands.

Last month, Patanjali — which had a turnover of around Rs.1,200 crore in 2014 with a projection of Rs.2,000 crore this year — had announced a pact with Kishore Biyani-led Future Group to sell its noodles through Big Bazaar and Nilgiri’s supermarkets across 240 cities.

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Cheers and Cheers: Barzilla’s Joyful Ode to Inclusivity and Celebration

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The RG Marathon Championship Run 2023 in Goa was a testament to inclusivity. Initially resistant to including persons with disabilities, it eventually featured wheelchair and standing categories, thanks to advocates’ efforts. Participants showed exceptional determination, emphasizing unity in diversity. Despite challenging weather, they demonstrated the power of community support, highlighting the need for accessibility and inclusion in all state-level events in Goa.

Following the marathon, a gathering of differently-abled individuals, predominantly wheelchair users, convened for a celebratory lunch at Barzilla. The event, orchestrated by Mr. Shariq Khan and Mr. Zain Aftab, proprietors of Barzilla, honored the birthday of Sadaf Fatima, who also uses a wheelchair and is Mr. Shariq Khan’s wife.

 

The lunch featured esteemed guests including the Tourism Minister of Goa, MLA Rohan Khaunte of Porvorim, Social Welfare Minister Subhash Phal Desai, and the State Commissioner for Persons with Disability in Goa, Guruprasad Pawaskar. The event was impeccably hosted by Ms. Falak Fatima and Mr. Adarsh Parashar, offering activities such as Karaoke and Billiards. The youth of Goa exhibited their unwavering support for the community, making the party an unequivocal success.

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