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India’s first airport radio, Mirchi T3 launched
New Delhi: Now, when you’ll step into the Indira Gandhi International (IGI) Airport’s Terminal 3, be ready to hear a melange of songs co-curated by Bollywood composer trio Shankar-Ehsaan-Loy for what’s touted as India’s first airport radio, Mirchi T3.
Launched on Friday by Delhi International Airport Limited (DIAL) in association with Radio Mirchi, Mirchi T3 will bring in a dash of entertainment by providing passengers a chance to hear songs without using any gadgets and also, free of cost.
DIAL CEO I Prabhakara Rao said: “We don’t have any announcements going on at T3 airport. So to give it a different atmosphere, we feel proud to bring up Mirchi T3, a unique concept for any airport worldwide.
“Mirchi T3 will bring in a whole new experience to the passengers and will make their presence at the terminal soothing and enjoyable.”
The concept is clearly aimed at transforming the travel experience at T3.
“This is probably the only accommodation or amongst very few in the world, where we have good music play inside the airport. Our aim is to make passenger’s time inside the airport enjoyable.
“While we see passengers running around in order to catch their flight, Mirchi T3 is way to make their time a bit soother and calmer,” Prashant Pandey, CEO and managing director, ENIL, said.
Ehsaan Noorani of the Shankar-Ehsaan-Loy trio is confident they will meet the aim with their playlist.
“Music is a melodious thing… whatever kind of music it may be. When a person is feeling bored at the airport due to numerous reasons, he/she can sit and listen to some good music instead of wasting time gradually,” Ehsaan told media.
“There are a lot of songs that don’t become as popular as they deserve to be because of various reasons. So it would be a great experience for people at the airport to get to hear these kind of songs, including the ones they get to hear on regular basis,” he added.
The trio has ensured a cohesive mix of songs is put together for the listeners at T3.
Loy Mendonsa told media: “A song has many levels. Different people need different songs and use them in different ways in their lives.
“For example, if you just had a break-up and you hear a song which kind of speaks about that, then you have an immediate connect with that song. Or a song like ‘Maa’ suits in the emotions of a person, who is leaving his family and going abroad.”
The launch event witnessed a power-packed performance by Delhi-based band SOS.
Shankar Mahadevan also used his powerful vocals to belt out some of his hit tracks when the hosts, who were radio jockeys from Radio Mirchi, asked him to suggest songs for various situations, which people deal with at the airport.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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