Entertainment
Calling songs ‘item’ numbers sounds cheap: Ehsaan Noorani
Kuala Lumpur: Musician Ehsaan Noorani of hugely successful trio Shankar-Ehsaan-Loy says terming a song as an “item” number makes it sound “cheap”.
The composers have given music lovers hit “item songs” like “Kajra re” and “Main aayi hoon UP, Bihar lootne”, but Noorani doesn’t like the genre to be called “item” numbers.
“Item is a bad word. It sounds cheap. You can call it a dance number. We don’t make songs with scantily-dressed actresses in our mind. We just want people to dance to our songs,” Noorani told IANS after a music workshop at the International Indian Film Academy (IIFA) Weekend and Awards being held here from June 5 to 7.
After “Kajra re”, which came out a decade back, the trio hasn’t released similar songs.
Is it because almost every Bollywood movie has an item song?
“We just follow scripts. That’s why our sound and style changes from script to script, ” said Noorani, who along with Shankar Mahadevan and Loy Mendonsa, gave the first trance Bollywood song “Koi kahe kehta rahe” to music lovers.
The musician, who is passionate about playing guitar, says most of the movies made during 1980s and 1990s were made “just for the heck of it”.
“The art had gone out of it. So the music also suffered. Things started changing from ‘1942: A Love Story’, then Karan Johar and Farhan Akhtar started making good movies. I think our sensibilities match with younger people,” he said.
The artist, who has an advertising background, believes that there is a lot of pressure in making music for films.
“We need to maintain certain aesthetics and also keep in mind that the music we make is commercial and not what we like to listen to.
“The audience is growing. They listen to everything so, the pressure is more,” he said.
Any album in the pipeline?
“We have been trying to come out with one since the last 18 years, but there is no time,” said Noorani, who is working on music for films like “Katti Batti” and “Rock On 2”.
“‘Rock On 2’ will have rock music, but it will be different from the first part,” he said while talking about the film which will star Farhan.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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