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Malay cuisine perfect for Indian market: Malaysian chef
New Delhi: The common usage of ingredients like coriander powder, turmeric, green chilli, red chilli powder and ginger between Indian and Malaysian cuisines makes it suit Indian tastes well, says Malaysian chef Muhammad Lisarni, who feels food from his country can be an instant success here.
“Malaysia’s population is divided amongst three major ethnic groups — Malays, Chinese and Indians. The taste of Malaysian food is subtle and unique as it is the fusion of Chinese vegetables blended with Indian spice, which makes our food rich and fresh.
“But since we use the same spices like coriander powder, turmeric, green chilli, red chilli powder, palm sugar (jaggery) and ginger, it suits the Indian palate to perfection and should be an instant success in the Indian market,” Lisarni told IANS in an interview here.
The Kuala Lumpur-based chef is on his debut visit to the country to conduct an exclusive masterclass as part of a Malaysian food festival being held at the Shangri-La’s – Eros Hotel here. The festival, in association with Tourism Malaysia and the Malaysian High Commission, started on May 23 and will conclude on May 31.
He hopes to entice Indian food aficionados with the distinct “hotness” of his native cuisine.
“In Malay cuisine, fresh aromatic herbs and roots are used, some familiar, such as lemongrass, ginger, coconut, pandan leafs garlic, shallots, kaffir limes and fresh chilies. Both fresh and dried chilies are used to add hotness which will definitely satiate the Indian tastebuds,” Lisarni said.
As a specialist in Malay cuisine, Lisarni has played an integral role in the production of the Malay kitchen at Shangri-La’s – Eros Hotel in Kuala Lumpur – a popular business hub and tourist destination of Malaysia, where over 10 percent of the nearly 30 million population is ethnic Indian.
Lisarni’s cooking style is based on traditional methods, showcasing simplicity, freshness and natural textures, and it is imbued with cultural influences.
He felt that in today’s time, people are opting for organic and healthy way of living – and it is something that Malay cuisine can stand out for in the culinary world.
“Today, our lifestyle has evolved into a more organic and healthy way of living. Malay cuisine in particular is a perfect fit in the Indian market as it provides a touch of freshness to the various meats and vegetables, but keeping the flavours similar to those accustomed to the Indian palate,” he said.
Lisarni, whose passion for cooking is visible in his meticulously prepared and skilfully presented dishes, also pointed out that while “trends in the culinary industry are ever-changing, the flavours and textures are everlasting”.
“The challenge we face is to present the same ingredients in different ways,” he said.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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