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Indian packaging industry must innovate to grow: Mashelkar
Mumbai: Despite a large and growing market, India’s share in the global packaging space is rather small and the industry must innovate and adopt and adapt to new technologies to be able to grow and realise its full potential, noted scientist R.A. Mashelkar said on Friday.
“The Indian packaging industry has less than 5 percent share in the $550 billion market,” said the scientist at an event here to kick-start the year-long golden jubilee celebrations of the Indian Institute of Packaging, an autonomous body of the Ministry of Commerce and Industry.
“The ‘I’ in India has to be innovation and not imitation, not inhibition. There is an enormous potential for growth. Intelligent packing, active packing, functional diagnostic packing – they’re all going to be the future,” said Mashelkar, also the chair of Swach Bharat Abhiyan.
Speaking at the event hosted by N.C. Saha, the director of the institute, Maharashtra Governor Vidyasagar Rao said even as the chancellor of 20 universities that were imparting education to over three million students, there was little awareness about the Indian Institute of Packaging.
“To my knowledge, very few students are aware of the career opportunities in packaging. I would urge the Indian Institute of Packaging to work closely with traditional universities and create awareness,” he said while also launching the instiute’s new logo designed by NID.
The occasion also saw a congratulatory message from Commerce Minister Nirmala Sitharaman, who said a strong packaging industry has been of immense help to India’s overall exports in the past several years.
“Appreciations are fairly due to the institute for completing 50 fruitful years of service.”
According to the institute, the $24.6 billion Indian packaging market market, which is growing at is about 13-15 percent, has a great potential, since the country’s per capita consumption of packaging is just 4.3 kg, compared with 6 kg for China and 19 kg for Taiwan.
The institute started with one centre in Mumbai since its inception in 1966 and has now expanded to Delhi, Kolkata, Hyderabad, Chennai and Bangalore. The process is on for similar campuses in Guwahati and Vijaywada.
The event on Friday also saw the inauguration of an exclusive Technology Innovation Centre by Commerce Ministry Additional Secretary Rajani Ranjan Rashmi. It will be develop some innovative technologies and determine what material is best suited for which industry.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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