Entertainment
Fashion now more competitive: Designer
New Delhi, Dec 2 (IANS) Designer Abhinav Mishra, who started his eponymous fashion label in 2009, feels fashion in India has now become a more competitive market.
So, he says it is important for young entrants in the industry to have more knowledge about trends.
“Nowadays, people are more clear about fashion and about what they need. It has become a more competitive market, so I feel young designers should have more knowledge about fashion and trends. It is critical to understand the pulse of the market and what consumers really want,” Mishra told IANS.
“Obviously, the digital age has helped us with a lot more visibility outside of our local markets and that has definitely changed the landscape of the fashion industry.
“There’s a whole world outside of Delhi-NCR and we get orders from all parts of the world and this is an advantage young designers definitely have benefitted from,” he added.
Mishra, originally from Allahabad, finished his schooling in Lucknow.
He started his career in the decor and events industry by working with renowned wedding decor company Rani Pink, where he is currently a partner. He started his label in 2009.
Mishra said the fashion industry has also become a bit more professional now.
“Things have definitely improved over the years and there is a lot of professionalism considering consumers are also expecting a certain level of excellence when they are spending.
“In order to cater to the needs of a burgeoning market consisted of well-exposed customers, we are definitely being steered into a more organised way of working and hold our own in this growing global market,” he added.
Mishra recently launched HASEEN, a Fall Winter 2017 bridal wear line, which is young and vibrant with a blend of earthiness and simplicity. It is available at his store Leela as well as online.
“The launch of the new bridal store Leela has been a successful one. It is an ode to my mother who has always been my inspiration to do better, she is a living example of somebody I truly admire since I can remember,” said the designer.
–IANS
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Desktops and Tablets Lose the Battle vs Mobile
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Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
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The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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