New Delhi: Welcoming 2017 with rejuvenated energy and styles, Relaxo Footwears Ltd., India’s leading footwear brand has announced its new brand identity by imbibing the wave of positive transformation within its dynamic core. Taking a futuristic step towards progress, the brands new logo reflects the trust and legacy of Relaxo along with the changing needs of the young Indian consumers.
The logo reflects optimism on how Relaxo wants to be perceived in the future. The fresh look carries the hint of existing logo as well as highlights the future ready approach of the brand. The refreshed palette of Berry Blue and Sunny Yellow symbolizes transformation, optimism and positive energy and growth of the brand. With its new look, Relaxo is all geared up to meet the quality and choice expectations of the trendsetting young India.
The new brand identity represents brand’s commitment of building successful business relationships and delivering quality products to the ever evolving customers. It signifies young, contemporary and stylish approach that reflects brand’s personality and incorporates its rich heritage.
Speaking on new corporate identity, Mr. Gaurav Dua, ED – Sales & Marketing, Relaxo Footwears said, “The footwear market is exploding with new global and domestic brands to meet the demands of the young and discerning Indians. Relaxo has a compelling story to inspire generations and believes in evolving with changing times, trends and ideologies of today’s youth. The idea behind new brand identity is to introduce Relaxo as a future ready company in sync with changes and challenges of a new and vibrant India.
“The new Relaxo visual identity signifies effortless movement towards progress. It represents the positive spirit of Relaxo as an enabler to progress,” he added. Relaxo brings a fine combination of comfort, style, and workmanship under its popular brands including Sparx, Bahamas, Flite and Schoolmate, which are endorsed by top Bollywood stars like Salman Khan and Akshay Kumar.
Relaxo has a strong retail presence in the country with 261 stores spread across 143 cities in 9 states, where customers can experience and choose from the wide-ranging portfolio for children, men, women and professionals. The brand is expanding its reach aggressively in key target markets in South and West besides its strong presence in Delhi, Haryana, Punjab, UP, Bihar, Jharkhand and North East.
Review of ‘Mirzapur S2’: Divyendu Sharma shines in a Dreaded Mirzapur.
The highly-anticipated season 2 of web series ‘Mirzapur’ will be streamed on Amazon Prime Video on October 23, 2020. To keep the momentum going, the makers have for now released the brand new trailer of ‘Mirzapur 2’. The dark, gritty narrative of ‘Mirzapur Season 2’ features Pankaj Tripathi, Ali Fazal, Divyenndu, Shweta Tripathi Sharma, Rasika Dugal, Harshita Shekhar Gaur, Amit Sial, Anjum Sharma, Sheeba Chaddha, Manu Rishi Chadha and Rajesh Tailang.
Pankaj Tripathi that had dominated the first season of Mirzapur that had stormed the OTT medium back in 2018. The man is in very good form all over again in the second season as well, the first couple of episodes of which were made exclusively available to this writer. Whether it is sarcastically asking his wayward son [Divyendu Sharma] whether he has any business plan in mind to him admonishing a senior politician in his own bungalow to go quiet or dealing with the cops, he is up there.
It’s just that this time around, the series seems to be built on isolated moments rather than a seamlessly exciting narrative, something that was the hallmark of the first season. The screen lights up each time when Divyendu is there. He is a villain, of course, but then there is such childlike enthusiasm in him, coupled with inherent humor that he brings in most crass of the situations, that you can’t help but actually wait for him to keep coming back. Watch out for the way in which he gears up to re-establish his business empire and you would know.
In the first season, it was the battle that was fought between the heirs of all things illegal, Divyendu Sharma, and the ‘bhai bhai jodi’ of commoners Ali Fazal and Vikrant Massey. With a neat six minute long recap of the first season that kick-starts the second season, you are reintroduced to the battle that ensued, something that resulted in the death of Vikrant Massey and Ali’s wife Shriya Pilgaonkar. The story moves ahead with Ali Fazal, his sister [Harshita Gaur] and Shriya’s sister [Shweta Tripathi] on the run.
Thankfully, there is a new angle introduced by makers [Puneet Krishna and Gurmmeet Singh] which promise a lot of excitement ahead in eight episodes that would follow. In the first season, there was just a glimpse of a rival gang in motion at Jaunpur. This time around the set up is promising a full throttle battle ahead as the next generation has arrived on the scene, the ones who want to play it with brains instead of bullets, and hence draw up a deep rooted plan. Entry of Vijay Verma on the scene, albeit briefly, further makes it all promising.
One truly hopes though that soon enough there is good character development for Ali Fazal as well because he was truly the ‘jaan’ of the show. In the first season, his character was pretty much inspired from Sanjay Dutt in Mahesh Bhatt’s Naam, what with even the dialogue of ‘crime is a one way street’ being mouthed. Here, he unfortunately goes through a severely clichéd scene featuring his parents (Sheeba Chaddha really hamming it out with Rajesh Tailang just being a little behind). For the sake of the audiences, hope that was just an aberration.
After all, there isn’t much of fun to see the family patriarch [Kulbhushan Kharbanda] continuing to solicit his daughter-in-law [Rasika Dugal] at very given moment. While that has lived its life in the first season, what would be interesting to watch is the plan ahead with the honest cop [Amit Sial] confessing (after witnessing a bloody shootout) that he is now worried only about his family.
So what if that means picking up a bribe up to 10 lakhs from ‘Kaaleen bhaiyaa’ despite not being offered to eat from the same plate as the Tripathi family. It’s the money that counts after all, and this time around the battle lines are drawn between Mirzapur and Jaunpur territories.
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