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Don’t take success to my head or failure to my heart: Anushka Sharma

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Anushka SharmaNew Delhi : In her eight-year-long journey in the Hindi film industry so far, Anushka Sharma has tasted success with commercial hits like “Rab Ne Bana Di Jodi”, “PK” and the latest, “Sultan” — and also faced failure with “Bombay Velvet” and “Matru Ki Bijlee Ka Mandola”. But the actress-producer says neither success nor failure affects her dedication.

” ‘Bombay Velvet’ was a big disaster I have faced. But the kind of person I am, I don’t take success to my head or failure to my heart. I feel that is important because I feel in an industry which is so fickle, you realise that soon,” Anushka told IANS over the phone from Mumbai.

She is all of 28, but she believes she is a very “aware kind of person” and “practical about things”.

“When you realise that something in this industry is such a fickle thing — you don’t hold too strongly to anything. So I feel because of that, I have managed to stay above the surface.

“It is important to have that sense of reality (that) you will have successes and you will have failures and you will have to lie somewhere in between,” she added.

Anushka is currently riding high on the success of her latest release “Sultan”, which saw her share screen space with superstar Salman Khan. Salman is the third big Khan of Bollywood that Anushka has worked with.

She had made her debut with the Shah Rukh Khan starrer “Rab Ne Bana Di Jodi” and later starred with Aamir Khan in “PK”.

How has it been to work with the three superstars — a feat that not many actresses achieve?

“I have never really thought about all these things happening to me. I never thought about ‘I’ll get to work with all the three Khans’. It really wasn’t something that ever occurred to me in my mind. But I feel humbled and happy… The contributions that I have had in the films is what makes it special for me,” Anushka said.

She also feels “fortunate” because they are huge superstars of the country and have phenomenal reach, which helps her work to get through to other people.

“Their reach is phenomenal and because of their reach and their fan following, my work gets through to so many other people… So I feel happy, humbled and loved by the people for the appreciation I am getting for Aarfa’s character (in ‘Sultan’),” she said.

Anushka has also worked with some formidable directors during her career. From being a part of late legend Yash Chopra’s last film “Jab Tak Hain Jaan” to working with Karan Johar, who has directed her in her forthcoming “Ae Dil Hain Mushkil”, she has also worked under the direction of names like Rajkumar Hirani, Zoya Akhtar and Ali Abbas Zafar.

She says her journey has always been about her own choices — “whether it means producing a film at the age of 25 or it means not doing that many films”.

“Somewhere in my life, I have always been a bit of risk-taker in that I have never listened to things people have told me or things that have preceded in terms of what other people have done, what are other actresses doing or what is the right way of following the career. I have not paid much attention to those things,” added the actress, who turned producer with the gritty drama “NH10”.

Whatever she does, she follows her gut.

“I feel sometimes when you follow your gut and instinct and you don’t feel afraid, I think god blesses you… It is said that luck follows those who follow their instincts and I have just followed my instincts.”

Coming from an army background, Anushka had absolutely no Bollywood backing. She wasn’t even dreaming about being an actress when she landed a role in a Shah Rukh Khan starrer, produced by Yash Raj Films.

She also credits filmmaker Aditya Chopra for making her one of the top actresses today.

Being an outsider turned out to be an advantage for Anushka, who feels she didn’t come with any “pre-conceived notions about the way you have to do things”.

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Casino Days Reveal Internal Data on Most Popular Smartphones

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CasinoDays India

International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.

Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.

The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.

Desktops and Tablets Lose the Battle vs Mobile

The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.

CasinoDays India

The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.

“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.

Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings

Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.

 

CasinoDays India

Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).

Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.

The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.

Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.

Striking Android Dominance among South Asian Real Money Gaming Communities

The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.

On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.

Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.

“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.

The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.

 

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