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Google yet to build smartphones on its own: Sundar Pichai
New York:Software giant Google has no plans to do its own smartphone as of now and will continue to work with original equipment manufacturers (OEMs) on building Nexus devices, Indian-born top executive Sundar Pichai has said.
Addressing a packed “Code Conference” in California on Wednesday, Pichai said that “our plan is still to work with hardware partners”.
“Nexus, we are investing more effort into them. You’ll see us put more thought into Nexus devices, there are categories beyond phones, we’ll be opinionated where we need to be to push the category forward,” he added.
According to a Tech Crunch report, since Google is the origin of Android, if it controls the entire experience (like Apple), the company may be able to optimise what it considers to be the best Android experience.
“For now, however, it seems like the company is content with working with partners like its Nexus programme,” it added.
“Android is a very open ecosystem, the answer may not be a global one player answering it every part of the world,” Pichai told the gathering.
“You have great examples of regional players in places like India and China which serve the needs of those markets very well,” the Google executive noted.
Today, Android has become one of the largest ecosystems in the world thanks to the company’s open approach to Android.
“Globally it’s a very competitive marketplace. The smartphone industry, the hardware industry, it’s a very efficient industry. Even Amazon, they base it on Android too. I look at it and say Android is a large scale, open platform,” Pichai said.
Taking on intelligent virtual friends like Apple’s Siri and Microsoft’s Cortana, Pichai recently announced “Google Assistant” which will help you with daily tasks like booking movie tickets.
Pichai also unveiled “Google Home” – a voice-activated product that brings “Google Assistant” to any room in your house, a new messaging app called “Allo” and video calling feature “Duo” at the “Google I/O,” its annual developer conference recently.
The “Google Assistant” is conversational – an ongoing two-way dialogue between you and Google that understands your world and helps you get things done.
“Computers are good at certain things but what’s changing is we now believe we can start doing the things which are much more intelligent,” Pichai said at Code Conference.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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