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Startups connecting with Moms through digital campaign

Published

8 years ago

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Latest-Mothers-Day-Facebook-Photos
With Mother’s Day round the corner, brands have activated campaigns targeting moms and their interests. Brands targeting potential consumers through giving emotional touch to the campaign. Mother’s day comes with a sentiment of gratitude towards women and the role that they play being in that shoe. Startups are incorporating significance of the day in many communication ways; some grab the opportunity to promote their brands as best gifting options while others go on glorify motherhood for brand promotions through the campaigns..
 
UrbanClap, India’s largest marketplace for trusted services launches its first Digital brand campaign on the occasion of Mother’s day, the video curated by the creative agency The MOB.. UrbanClap co-founder Varun Khaitan expresses, “Experiencing the gift of motherhood is one of life’s greatest joys. The unbreakable bond between a mother and child showcases exemplary love and strength between them. The message is clear “We can never be a as incredible as your mom. But we’re happy to be the next best thing. Get it all on UrbanClap.” “Moms have always been there to sort out our lives and this film is a small tribute to how close mother’s hold their title of care givers to their hearts! Happy Mother’s Day from UrbanClap.”
 
Similarly Companies like Faballey, housejoy, and few others have ventured with the campaign like Faballey launched a campaign  #GraciasMOM on the occasion. Housejoy has initiated a campaign, where it is featuring single moms and their everyday struggle to cope with the challenges between household and work. These companies are penetrating the market by going beyond its usual marketing and are making its presence in generations of mothers..
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Apple is giving a huge discount on its gadgets: Details inside

Published

2 years ago

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May 5, 2022

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If you want to buy an iPhone and were waiting for a nice offer, then we have a piece of good news for you! Amazon Summer Sale May 2022 has begun and they are offering major discounts on various smartphones, laptops, and smart TVs, among others.

The sale is live now on the e-commerce platform with no-cost EMI options and exchange discounts on various products. In addition to this, Amazon has also partnered with several banks including ICICI, Kotak Bank, and RBL so that customers get instant discounts of up to 10% using their cards and EMI transactions.

Customers can easily enjoy this summer sale and get massive discounts on iPhones. They can also compare prices on Flipkart Big Saving Days Sale 2022 before making a purchase.

 

Amazon Summer Sale May 2022: Discount offer on iPhone 13 

Apple’s coveted phone model iPhone 13 in the 128 GB storage model will be available during the Amazon Summer Sale May 2022 for Rs 64,900. The MRP of the phone is Rs 79,900. This means that the customers will be able to enjoy a discount of up to Rs 15,000 on the purchase of the iPhone 13.

If you have an old iPhone in working condition then you will also be eligible to receive another additional discount worth up to Rs 17,000 on the iPhone 13.

Buy at Rs. 64,900 (MRP – Rs. 79,900)

Features of Apple iPhone 13 

The iPhone is powered by an A15 Bionic processor with 6 core CPU. Apart from this, it has 16 core neural engines. With the iPhone 13, up to 512 GB of storage will be available. The iPhone 13 has a 6.1-inch Retina XDR display with 1000 nits brightness.

The iPhone 13 has a 12-megapixel dual rear camera setup. This time a new wide-angle camera has been given, whose aperture is f/1.6. With this, there is support for sensor optical stabilisation. Night mode has been made better than before. The second lens is also 12 megapixels ultra-wide and has an aperture of f/2.4.

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