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News happens on Twitter, news breaks on Twitter: Rishi Jaitly
New Delhi: In this age of a rapidly changing world, micro-blogging site Twitter is fast catching the fancy of Indians and as “news happens on Twitter, news breaks on Twitter”, the US-based company is very bullish on this country.
“India is one of the fastest-growing markets for Twitter globally. News happens on Twitter, news breaks on Twitter. We are bullish on India. We are seeing some exciting things in India in micro-blogging.
“With Twitter, anyone can share ideas with the whole world. Twitter is uniquely positioned to do that. The media industry understands Twitter is a companion to its business,” Rishi Jaitly, market director, South & Southeast Asia at Twitter told in an interview.
Globally, Twitter has 284 million monthly active users. Of those, over 77 percent are outside the United States. India is one of the fastest growing markets. The company declined to share any country-specific data.
Talking about 2014 and the rising popularity of Twitter, Jaitly said: “Twitter entered the Indian market a couple of years back. When we entered we knew 2014 will be an important year for us as there will be Lok Sabha elections and IPL during the year.”
“In India we have immersed ourselves with the media business. We have engaged ourselves with the ministry (of information and broadcasting, TV channels and leading stakeholders in the audience business,” he added.
Describing Twitter as a “mobile microphone”, Jaitly said it has given voice to people across the country.
“Our goal is to ensure every Indian with a mobile device is deriving value from Twitter every single day. There is space and relevance for everyone on the platform, whether you’re an FMCG brand, an automobile brand or a spiritual leader. We’ve seen that users in India tend to take to Twitter around news, politics, cricket and entertainment,” Jaitly said.
With 8.5 million followers, Indian Prime Minister Narendra Modi is currently the second most-followed political leader in the world after US President Barack Obama and continues to grow his followers at a rapid pace, Twitter’s data on 2014 shows.
The “Golden Tweet” of 2014 was Modi’s declaration of victory May 16, 2014 gaining 70,519 retweets celebrating his win.
In India in the last 18 months, there was 600 percent increase in conversations, with politics, governance and public issues being the most talked about, Jaitly said.
He was very optimistic about India and felt there are more opportunities awaiting in 2015. “In 2015 there will be cricket World Cup. We will concentrate more on partnerships and ensuring that businesses across India see values in Twitter.”
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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