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‘Indian crafts more relevant than luxury promoted by international brands’
New Delhi: Designer David Abraham of brand Abraham & Thakore (A&T), whose designs have been acquired by Victoria & Albert Museum in London for its permanent collection, says focussing on Indian traditional craft and weaves is “more relevant” than relying on luxury as propagated by several international brands to sell overpriced handbags.
“I think the Indian fashion industry, particularly at the designer level, has done a lot to bring attention to traditional craft. The concept of luxury in India involves some of the highest level of craft which the Indian consumer understands. This is far more relevant than the luxury which is promoted by international brands to sell over priced handbags,” David told IANS.
A&T, known for fashion and accessories as well as textile products for home, was initially established by David and Rakesh Thakore, graduates of the National Institute of Design (NID), Ahmedabad. They were later joined by Kevin Nigli, a design graduate of National Institute of Fashion Technology (NIFT), New Delhi.
In late 2002, the first A&T shop was opened here, and there has been no looking back since then. Their fashion and home textile collections were part of prestigious trade salons in Paris, namely Tranoi and Scenes D’Interieur at Maison & Objet.
The designers presented their vision about modern styles and sensibilities of contemporary India through ‘India Modern’ theme of the grand finale for the Amazon India Fashion Week-Autumn Winter 2016 here on Sunday.
Other participating designers were: Rajesh Pratap Singh, Samant Chauhan, Rahul Mishra, Anju Modi, Aneeth Arora, Rohit Gandhi and Rahul Khanna, Amit Aggarwal, Pankaj and Nidhi. They presented five to six ensembles each using new age interpretations of India design elements and textiles, silhouettes and craftsmanship in tones of indigo blues, earthy hues and white.
Talking about the concept, David said: “The finale revolved around India and ‘Make in India’. Both concepts sum up what A&T has been all about ever since we launched our collection many years ago in London.”
For the finale, they took inspiration from the “kedia jackets of Rajasthan and Gujarat that are worn by shepherds”.
“We are modernising the silhouette and teaming it with different separates to create a modern way of wearing a traditional garment,” he said.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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