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‘PK’ crosses Rs.300 crore in overseas markets, makers rejoice

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Mumbai: Aamir Khan starrer “PK”, which did roaring business at the Indian box office, has also crossed a milestone figure of over Rs.300 crore in overseas markets, turning out to be one of Bollywood’s biggest success stories internationally.

“PK”, a light hearted tale with a heavyweight message on people’s blind belief in god and godmen, has managed impressive collections in territories like China, North America, Gulf, Britain and Australia.

A source associated with the film said that “PK” has in fact, expanded territories for a Bollywood film, performing exceptionally well in non-traditional markets like Hong Kong, Taiwan, South Korea, Netherlands and Germany.

“Till now, the film has collected Rs.303 crore in overseas markets and still running in few territories like Hong Kong and South Korea. ‘PK’ had collected Rs.348 crore net in India and the combined total stands at (over) Rs.651 crore,” the source added.

Director Rajkumar Hirani is a happy man.

“This film surprises me every month. It does well wherever it opens, last being Hong Kong. All I can say is there’s happiness,” Hirani said.

Producer Vidhu Vinod Chopra added: “It’s so wonderful to know that we have crossed Rs.300 crore worldwide. To me, it means that Hindi cinema has now gone global.”

“PK” also stars Anushka Sharma and Sushant Singh Rajput as lovers from different religions, while Aamir essays an alien, who questions god-related beliefs when he accidentally gets left behind on Earth.

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Casino Days Reveal Internal Data on Most Popular Smartphones

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CasinoDays India

International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.

Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.

The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.

Desktops and Tablets Lose the Battle vs Mobile

The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.

CasinoDays India

The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.

“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.

Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings

Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.

 

CasinoDays India

Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).

Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.

The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.

Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.

Striking Android Dominance among South Asian Real Money Gaming Communities

The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.

On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.

Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.

“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.

The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.

 

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