Entertainment
The Beatles didn’t start musical revolution in US: Study
London: Contrary to popular belief, the so-called “British Invasion” of US pop music by groups like The Beatles and The Rolling Stones did not start rock revolution, researchers have found.
The greatest musical revolution in US pop history was also not 1964 but 1991 when hip-hop arrived in the charts, said the team that studied trends in style, the diversity of the charts, and the timing of musical revolutions in last 50 years.
They found that 1986 was the least diverse year for the charts, a fact the researchers attribute to the sudden popularisation of drum machines and samplers at the time.
“For the first time, we can measure musical properties in recordings on a large scale. We can actually go beyond what music experts tell us by looking directly into the songs, measuring their makeup and understanding how they have changed,” said Matthias Mauch from Queen Mary University of London.
The team noticed that the musical revolution said to have been driven by The Beatles and The Rolling Stones was already underway before they arrived in the US.
“The rise of hip-hop caused the single most radical change in the US charts,” Mauch added.
For the study, Mauch and researchers from Imperial College London, with the help from music website Last.fm, used cutting edge methods from signal processing and text-mining to analyse the musical properties of songs.
They analysed 17,000 songs from the US Billboard Hot 100 charts from 1960 to 2010.
Their system automatically grouped the thousands of songs by patterns of chord changes and tone allowing researchers to statistically identify trends with an unprecedented degree of consistency.
“No doubt some will disagree with our scientific approach and think it’s too limited for such an emotional subject but I think we can add to the wonder of music by learning more about it,” Mauch said.
“We want to analyse more music from more periods in more countries and build a comprehensive picture of how music evolves,” the authors concluded.
The findings were detailed in the journal Royal Society Open Science.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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