Entertainment
Its debutants time like Sara Ali Khan, Tara Sutaria-Ananya Panday in Bollywood
Mumbai: Whether it is Sara Ali Khan, Tara Sutaria and Ananya Panday-all these young debutantes signed their second film even before their first big Bollywood film hit the big screen.
While they find it more than exciting, an expert believes that the demand for diverse content and popularity on social media makes these newcomers stars even before the release of their films.
Last year, Sara made her Bollywood debut with “Kedarnath”. Soon after, the commercial potboiler “Simmba” released.
Ananya and Tara, who are getting launched with “Student Of The Year 2”, have already signed for “Pati Patni Aur Woh” and “Marjaavaan” respectively.
On the opportunities coming her way, Ananya, daughter of actor Chunky Panday, said: “I think this is a very exciting time to be here. I think for my casting of ‘Pati Patni Aur Woh’ the makers saw my ad film which I did for a brand and they decided to cast me in the film.
“I am thankful for the chance and I have a lot more work to do in cinema.”
According to trade analyst Atul Mohan, the rise in demand of different content and stories is opening up the space for new talent, and producers are taking calculated risk by signing them.
“If we look at all the three youngsters, they are already popular among millennials on social media even before their film release. When a production house signs a talent, the audience can see who is launching them. If Karan Johar is launching a talent, he must have seen some amount of potential in them.
“Youngsters these days, thanks to social media, are building their fan following even before their films hit the big screen. So there is a desire that the audience have to watch them in the cinema,” Mohan said.
Bollywood always welcome debutants like Sara Ali Khan, Tara Sutaria-Ananya Panday:
He said that gone were the days when earnings of an actor’s debut film became the deciding factor.
“It is the talent really. If the audience loved you on-screen and the film did average business, even then a newcomer can bag a good film. Perhaps reviews from audience and critics matters.”
Tara, who has been associated with showbiz for a while, feels she is lucky to have more films on her lap even before her maiden movie released.
“I have just finished shooting for ‘Marjaavaan’ and I will start working on ‘RX 100’ remake, which is Ahan Shetty’s debut. It rarely happens to any newcomer that she gets a chance to work in three films in a year. My second film got over even before the release of my debut.
“When I gave an audition for ‘Student Of The Year 2’, I did not even think that I will get another film offer so soon. So for me, it is surreal.”
Tara is expecting “honest” reviews over “just good words”.
“For me, it is better to know where I am falling short as an actor. Let the criticism come and I hope to take them in the best way possible.”
Constructive criticism, Mohan said, always helps new talent.
“When you are an established star, the review does not matter, but box office numbers do. Salman Khan is an example of that. For years, Salman’s fans have gone to the theatre to watch his style and no matter what critics say, his films do good business.”
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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