Feature
‘Ab Hoga Nyay’ is Congress new campaign slogan for LS polls
New Delhi: The Congress on Sunday unveiled its campaign slogan — “Ab Hoga Nyay” (Now, there will be justice). It will feature in all its advertisements, posters, radio jingles, billboards and songs.
‘Nyay’ is the acronym of its minimum income guarantee scheme — Nyuntam Aay Yojana — under which the party has promised to give Rs 72,000 per year to the 20 per cent of India’s poorest.
“We are seeking justice or ‘Nyay’ against injustices committed in the past four years. Those who promised ‘Acche Din’ only delivered ‘Anyay’ (injustice),” said Anand Sharma, Chairman of the Congress Publicity Committee.
Keeping Congress President Rahul Gandhi at its core, the visual elements in the campaign are from his interactions over the past few years with people from all walks of life.
“Simplicity, genuineness and honesty as opposed to hollow, empty slogans and fake promises is the approach the Congress publicity campaign takes,” he said.
Congress unveils new campaign slogan ‘Ab Hoga Nyay’ for LS polls:
Advertising agency Percept will work on the creative aspects of the campaign, including a video jingle written by Javed Akhtar and directed by film maker Nikhil Advani.
The campaign focuses on justice for the poor, unemployed youth, farmers, women, Dalits, tribals and businessmen hit by the goods and services tax (GST), the party said.
According to the Congress experts, the slogan is based on the positive feedback it received around the concept of ‘Nyay’.
The party will also deploy large container trucks painted with the slogan that will travel across the country.
The Lok Sabha votes will start on April 11 and will end on May 19. Counting of votes will take place on May 23.
The State Scores Extra High on Gaming-Friendly Industry Index
Meghalaya scored 92.85 out of 100 possible points in a Gaming Industry Index and proved to be India’s most gaming-friendly state following its recent profound legislation changes over the field allowing land-based and online gaming, including games of chance, under a licensing regime.
The index by the UK India Business Council (UKIBC) uses a scale of 0 to 100 to measure the level of legalisation on gambling and betting achieved by a state based on the scores over a set of seven different games – lottery, horse racing, betting on sports, poker, rummy, casino and fantasy sports
Starting from February last year, Meghalaya became the third state in India’s northeast to legalise gambling and betting after Sikkim and Nagaland. After consultations with the UKIBC, the state proceeded with the adoption of the Meghalaya Regulation of Gaming Act, 2021 and the nullification of the Meghalaya Prevention of Gambling Act, 1970. Subsequently in December, the Meghalaya Regulation of Gaming Rules, 2021 were notified and came into force.
All for the Tourists
The move to legalise and license various forms of offline and online betting and gambling in Meghalaya is aimed at boosting tourism and creating jobs, and altogether raising taxation revenues for the northeastern state. At the same time, the opportunities to bet and gamble legally will be reserved only for tourists and visitors.
“We came out with a Gaming Act and subsequently framed the Regulation of Gaming Rules, 2021. The government will accordingly issue licenses to operate games of skill and chance, both online and offline,” said James P. K. Sangma, Meghalaya State Law and Taxation Minister speaking in the capital city of Shillong. “But the legalized gambling and gaming will only be for tourists and not residents of Meghalaya,” he continued.
To be allowed to play, tourists and people visiting the state for work or business purposes will have to prove their non-resident status by presenting appropriate documents, in a process similar to a bank KYC (Know Your Customer) procedure.
Meghalaya Reaches Out to a Vast Market
With 140 millions of people in India estimated to bet regularly on sports, and a total of 370 million desi bettors around prominent sporting events, as per data from one of the latest reports by Esse N Videri, Meghalaya is set to reach out and take a piece of a vast market.
Estimates on the financial value of India’s sports betting market, combined across all types of offline channels and online sports and cricket predictions and betting platforms, speak about amounts between $130 and $150 billion (roughly between ₹9.7 and ₹11.5 lakh crore).
Andhra Pradesh, Telangana and Delhi are shown to deliver the highest number of bettors and Meghalaya can count on substantial tourists flow from their betting circles. The sports betting communities of Karnataka, Maharashtra, Uttar Pradesh and Haryana are also not to be underestimated.
Among the sports, cricket is most popular, registering 68 percent of the total bet count analyzed by Esse N Videri. Football takes second position with 11 percent of the bets, followed by betting on FIFA at 7 percent and on eCricket at 5 percent. The last position in the Top 5 of popular sports for betting in India is taken by tennis with 3 percent of the bet count.
Local Citizens will Still have Their Teer Betting
Meghalaya residents will still be permitted to participate in teer betting over arrow-shooting results. Teer is a traditional method of gambling, somewhat similar to a lottery draw, and held under the rules of the Meghalaya Regulation of the Game of Arrow Shooting and the Sale of Teer Tickets Act, 2018.
Teer includes bettors wagering on the number of arrows that reach the target which is placed about 50 meters away from a team of 20 archers positioned in a semicircle.
The archers shoot volleys of arrows at the target for ten minutes, and players place their bets choosing a number between 0 and 99 trying to guess the last two digits of the number of arrows that successfully pierce the target.
If, for example, the number of hits is 256, anyone who has bet on 56 wins an amount eight times bigger than their wager.
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