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How tweets influence millennials decoded

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Tweets, either for or against, can influence the thinking process of young people and the speed of the messenger matters here too, say researchers.
“Twitter is an important outlet. We know that,” said lead author Joseph Erba, Assistant Professor at the University of Kansas.
“We also know from traditional advertising and marketing literature that the visual identification of the communicator matters. What we were interested to see is if the visual identification of a Twitter user influences how people perceive the message. It does.”
Those trying to reach millennials on Twitter should keep in mind the race and the identity matter, and that conscious and unconscious responses were different, suggesting self-reported data should always be viewed cautiously. Finally, the messenger can be just as important as the message, the findings revealed.
“If you want a message to hit home with white millennials, you have to think not only about the message but who is delivering the message,” Erba said. “There needs to be a ‘match up’ between the topic discussed and the perceived identity of the spokesperson.”
The team took a sample of how white millennial participants viewed real tweets, then answered questions about their perceptions of the issue and about who tweeted the messages. Eye-tracking equipment mapped the time participants spent reading each post, used as a proxy for their attention to the tweets.
According to the eye-tracking data, participants looked longer at messages from white Twitter users, while self-reported data showed they would be more likely to engage with black Twitter users on the topic. Four little tweets were enough to significantly change their views, the results showed.  The study will be presented at the International Communication Association conference in May.

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Xiaomi officially patents vertically foldable smartphone

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Beijing:  Chinese smartphone manufacturer Xiaomi has patented a foldable phone concept that folds vertically just like recently launched Motorola Razr foldable smartphone.

The patent was filed back in August 2018 before it was granted and published last month.

Sketches of the device show the phone has a small display at the top when folded and the display would likely show info such as time, caller ID, and notifications, news portal GizmoChina reported.

The patent hints at a phone that sports a clamshell-like design that can be unfolded and folded vertically. There’s a camera module on the back that houses two sensors, and a secondary screen on the outer lid, similar to the new Motorola Razr.

However, this display doesn’t seem to be as big and might be used to notify users about time, calls, and texts. It should be noted that while Xiaomi might have received the patent for its foldable phone, it doesn’t necessarily mean that it will launch a device

Xiaomi is expected to release a foldable phone by the end of 2019.

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