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Who spends more for Valentine’s Day: men or women? Read here
As Valentine’s Day is near we can see people buying gifts for their loved ones . A survey in this regard stated that men tend to spend far more on this occasion than women . Why ? What is the reason behind this ?
An Indian gifting portal conducted the online suvey with 3000 respondents across different age groups (18 to 45 years) from metropolitan cities to decode the country’s passion for Valentine’s Day, which falls on February 14.
The survey shines the light on the ideas, behaviour and gifting patterns that are expected this Valentine’s Day.
Almost 68 percent of respondents stated their intent to celebrate Valentine’s Day in some manner, with 37 percent planning time with their Valentine alone, 22 percent with their friends, and 8 percent looking forward to their first date this Valentine’s.
Also, there’s a large variation between the preferred gifts for men and women.
Most men plan to play safe with flowers (42 percent) or chocolates (27 percent) but a significant number (17 percent) are getting more adventurous, and plan to gift something naughty.
The top three gifts in the women’s list for their Valentines are gadgets (34 percent), perfumes (19 percent) or accessories (16 percent). Interestingly, naughty gifts are still fairly low in the list of gifts to give, for women.
Whatever it may be, a Valentine ‘s Day gift is expected, with one in seven women saying they would even break their relationship if they do not receive a Valentine’s gift this year, as per the survey.
Also, it is rather motivating for married women to note that 41 percent of married men pre-plan for Valentine’s Day as compared to 31 percent unmarried men who prepare in advance for their girlfriends.
Ashish Chandani, chief operating officer and co-founder, Giftease.com, said Valentine’s Day is among the largest peaks for the brand in terms of traffic and sales.
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Some other findings from the survey: 42 percent females feel Valentine’s is over-hyped, compared to 47 percent males – but many will still celebrate; 15 percent respondents feel Valentine’s should be a national holiday; and 29 percent of men, and 31% of women, have changed their Valentine at least once in the last five years.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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