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Valentine’s Week Special: Dump the heartbreak the trendy way

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Bollywoood is giving a fillip to the idea of dealing with a heartbreak innovatively and is romanticising it by dumping sad songs for peppy breakup numbers, and giving out fun ways to move on.

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From burning your ex’s photograph to calling up one’s former lover to vent out to dumping — rather trashing — the gifts, to going out to party — there are many Bollywood-inspired ways to get over a heartbreak. And crying over one’s failed love story is not one of them.

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The options, in fact, are being transitioned into ways to celebrate Valentine’s Day — a day dedicated to the emotion of love.

So, if you feel guilty of being single on Valentine’s Day, or have just joined the anti-Valentine’s Day squad after breakup, don’t just end the things on sour note.

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Filmmaker Karan Johar, who helped in changing the notion with the hit song “The breakup song” in his “Ae Dil Hai Mushkil”, feels getting over someone should be as easy as falling in love.

“‘The break up song’ is all about women’s empowerment. Breaking up should be as quick and easy as falling in love,” Johar said.

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For rapper Badshah, breakups are musical — as is evidentfrom his “The Breakup Song”.

“Every boy or girl gets pulled to sad love songs that help them cry, of course it happened to me too, and now when I look back, I laugh at it,” Badshah said.

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Taking a cue from Bollywood, many restaurants have whisked up ways to celebrate heartbreak and have come up with schemes to include singles in the celebrations.

There’s Break-up Box Challenge, a challenge to burn former ex’s photograph to avail free food, and lots in store for singles as well.

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Sneha Shetty, Head of Brand and Business at The Stables and Rodeo Drive, Mumbai, says they have integrated the celebration to further a social cause.

“After a lot of brainstorming, we had a few ideas like ‘Break up box challenge’ and many such which will help one get rid of any physical baggage which also will bring smile on a child’s face when he/she receives something,” Shetty told .

 

The gifts will be donated to Angel Foundation. And for every gift/item they dump, they will get a free shot.

Explaining the motive to ditch the ‘lovey-dovey’ stuff, Shetty said: “Love as a word as a lot of dept and meaning. This is also a way of loving ourselves by letting baggage go. And gifting/donating less fortunate is a way of showing love.”

Sumit Goyal, Gastronomica Kitchen & Bar from Delhi, says breakups are an important part of life as a new budding relationship.

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The eatery has asked the customers to ‘BURN YOUR EX’ — by burning his/her photograph — and avail a free pizza and a drink. The initiative has been on since February 9.

“Surprisingly, the numbers were bigger than we expected. We saw a lot of couples accompanying singles burning pictures to help their friend move on. I saw a bunch of boys and girls connecting while burning pictures together.

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“We have got around 200 people burning their ex’s picture in the past few days while the patrons enjoyed the free pizzas and drinks. We saw a lot of happy content faces feeling good and relieved,” said Goyal.

For the singles, Cafe StayWoke, Gurugram, has come up with special desserts, then Raftaar Lounge & Bar, New Delhi is giving out offers for singles, and Open House Cafe in the capital is also throwing a ‘All Singles Getaway Version 2.0’ party.

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The Irish House is celebrating #Singlesweek. One just needs to write about being single and stick it on their freedom wall by expressing true feelings. The best one gets a chance to win free beers.

Sagar K. Datta, Author of “Sanaz”, feels “Valentine’s is a day equally for singles as much as it is for couples”.

“It’s a day in and about love so that can be for and with anyone and what better than having some good read along that takes you through a stream of emotions this Valentine’s.”

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But Samir Parikh, Director of Department of Mental Health and Behavioural Sciences at Fortis Hospital in Gurugram, says partying is not sufficient to move on.

“We need to understand that throughout our life, we keep on having very difficult and stressful emotional moments, breakup being one of them. Each of these needs to be seen as a learning experience so that in future we are able to do better and ensure that no negativity of this experience stays with us.”

Parikh says having a good time with friends helps get over the negative experience. But that’s not it.

“It is about how you live life after that as well.”

Entertainment

Casino Days Reveal Internal Data on Most Popular Smartphones

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CasinoDays India

International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.

Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.

The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.

Desktops and Tablets Lose the Battle vs Mobile

The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.

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The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.

“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.

Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings

Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.

 

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Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).

Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.

The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.

Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.

Striking Android Dominance among South Asian Real Money Gaming Communities

The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.

On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.

Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.

“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.

The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.

 

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