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Reliance Communications partners with Twitter for cricketing action
New Delhi: Reliance Communications (RCom), part of the Anil Ambani-led group, which is the global telecom sponsor of the ICC World Cup 2015, has partnered with Twitter to provide its customers with a platform to follow the global commentary as the world’s 14 best cricketing nations compete for the tag of the champion team, with no data charges.
Customers who do not have a Twitter account can also access cricket-related Tweets by logging on to www.rcom.co.in/cricket on their mobile phones throughout the duration of this global event — from Feb 13 to March 31, 2015, a company statement said here Tuesday.
“Here, RCOM customers can engage with players, commentators and celebrities, watch exclusive pictures and videos and of course remain updated with all the latest scores without incurring any data charges,” it said.
“Cricket is best enjoyed with friends and the fun doubles when you can share exchange with all friends instantly. It is with this thought that Reliance has made Twitter free and inclusive, so that our customers can get the most of this World Cup,” Gurdeep Singh, chief executive officer, consumer business, Reliance Communications said.
“As a platform for live, public conversations, Twitter has changed the way people connect with sporting and global events including cricket tournaments. All the exciting action on and off the pitch as well as the roar of the Indian cricket fans from Jamnagar to Itanagar, and Srinagar to Coimbatore, will be heard on Twitter,” said Arvinder Gujral, director of Business Development, India and SE Asia, Twitter.
“Through this partnership, Reliance Communications will enable millions of subscribers across the country to join this cricket party for free and in real-time via Twitter,” he added.
The company said customers will also be able to follow their favourite accounts and get updates without any data charges from Team India, @BCCI and its players, including skipper M.S. Dhoni (@msdhoni) or Vice Captain Virat Kohli (imvkohli), the voice of Indian cricket Harsha Bhogle (@bhogleharsha), as well as international legends like Viv Richards (@vivrichards56) and Shane Warne (@ShaneWarne), among many others.
Reliance will also encourage users outside the Reliance network to participate in various interactive contests on Twitter on its account @RelianceMobile. Participants could win miniature bats as souvenirs.
In addition to this, Reliance has launched an exclusive cricket portal wherein Reliance customers can download exciting content related to the event like match highlights, commentary, and behind the scenes images. All a customer has to do is go to ICCCWC2015.rcom.co.in.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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