Entertainment
Aditi Rao Hydari roped in as face of Ritu Kumar’s ‘Beautiful Hands’ line
New Delhi: Actress Aditi Rao Hydari has been featured in Ritu Kumar’s Autumn-Winter 2018 collection line titled ‘Beautiful Hands’. The actress recalls the time when she used to spend hours in the designers house.
“I’ve spent a lot of time growing up at the Kumar’s house. It was filled with the most amazing things-like a museum! I would spend hours chatting with Amrish (Ritu Kumar’s son) and the family. The collaboration came around very organically. Ritu Kumar has a revival instinct that’s being made cool for our generation,” Aditi said in a statement.
For the Autumn-Winter 2018 season, Kumar takes the viewer on a journey from the eastern villages of Bengal to the beaches of Maharashtra and captures the essence of the many artisans who make beautiful work.
Told through generations of skilled craftsmen, it is the story of the history of textile design and embellishments at brand Ritu Kumar. It defines and encapsulates the core belief that Many Hands Make Beautiful Work.
Aditi Rao Hydari features in Autumn-Winter collection titled ‘Beautiful Hands’:
From screen-printing to colour mixing, ‘Beautiful Hands’ pays tribute to the traditions that exist and are created with each collection.
The line features a range of boho-chic kurta dresses, tunics and jacket style kurtas with unique prints like patola and ikat on easy-to-wear silhouettes. The dominant colours in this story are deep reds, mustard yellows, ecrus and other earthy colours found in nature.
Amrish, the face behind the marketing and concept of the brand, said: “The Ritu Kumar woman is constantly evolving. She possesses an innate sense of self, is strong, resilient while also being sophisticated, refined and stylish. She’s earthy and has an effortless, understated grace about her. The women who have fronted the Ritu Kumar campaigns are very organically an extension of these qualities.”
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From screen-printing to colour mixing, 'Beautiful Hands' pays tribute to the traditions that exist and are created with each collection. The line features a range of boho-chic kurta dresses, tunics and jacket style kurtas with unique prints like patola and ikat on easy-to-wear silhouettes. The dominant colours in this story are deep reds, mustard yellows, ecrus and other earthy colours found in nature.
-
Told through generations of skilled craftsmen, it is the story of the history of textile design and embellishments at brand Ritu Kumar. It defines and encapsulates the core belief that Many Hands Make Beautiful Work.
-
For the Autumn-Winter 2018 season, Kumar takes the viewer on a journey from the eastern villages of Bengal to the beaches of Maharashtra and captures the essence of the many artisans who make beautiful work.
-
"I've spent a lot of time growing up at the Kumar's house. It was filled with the most amazing things - like a museum! I would spend hours chatting with Amrish (Ritu Kumar's son) and the family. The collaboration came around very organically. Ritu Kumar has a revival instinct that's being made cool for our generation," Aditi said in a statement.
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Actress Aditi Rao Hydari has been featured in Ritu Kumar's Autumn-Winter 2018 collection line titled 'Beautiful Hands'. The actress recalls the time when she used to spend hours in the designers house.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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