Entertainment
Companies ready to pay Priya Prakash heavy amount for brand promotion
Mumbai: The young girl Priya Prakash Varrier who’s winking eye video that went viral on social media and became sensational on world of internet during the Valentine’s Day week is now again grabbing media attention with her package of cost giving by product companies.
Basically, this budding Malayalam actress who acquired massive fan following in very much shot time has now become the hot favorite star of the top branding companies as they are read to pay heavy cost to actress for promotion of their products.
The companies are eager willing to pay this sweet looking young girl a sum of amount Rs 8 to 10 lakhs for promoting their products on her Instagram account as she is having more followers in comparison to any other big celebrity in Bollywood industry.
Now let us tell you all that in 30 seconds, Priya Varrier has achieved a thousand milestones. The short clip of a schoolgirl and a schoolboy exchanging flirtatious glances has not only become 2018’s biggest meme, it’s made a debutant actress a social media sensation overnight.
The video winked its way into the headlines for an audience which was thirsting for some relief from terror and ‘dirty’ politics. It made us feel-for a brief 30 seconds-that we weren’t our cynical, grey-haired (well, some of us), insecure selves but passionate, confident, joyous and above all, young.
Ah, to be sixteen and to have the whole world before you in a mad sweep of potential. And to be totally and confidently unaware of it too. That’s the real secret of the eyebrows that launched a thousand memes.
Big brand companies ready to pay Priya Prakash heavy amount for promotion:
Not the mash-ups with Arvind Kejriwal and Donald Trump (and to be honest, once you’ve seen one politician raising his eyebrows, you’ve seen them all) but the way it presses rewind on our collective consciousness.
But in country like India. Politics is like mother’s milk for all Indians and if you can’t raise eyebrows with a video of raising eyebrows, well, you may as well go to Pakistan. So within 24 hours of Priya Varrier’s TV interviews, the slugfests were in full swing.
Islamic groups demanded a ban on the song featuring Priya Varrier’s dancing eyebrows, not really because of the eyebrows, but because of the lyrics of the song. It’s a rendition of an old Mappila song, performed by a student at a school fest-as other students are shown discovering love.
The song itself talks about how Prophet Mohammed’s wife fell in love with him at first sight and took the initiative to propose marriage. Wow! Who knew that the Prophet’s wife may have been the first feminist? And would such a spirited lady have approved of these fatwas? I think not.
Particularly appropriate then, that the character played by Priya Varrier appears to be taking the initiative too. As the young actress told English news channel in an interview well before the fatwas, and the frothing at the mouth began- ‘Why should boys have all the fun?’ Or, to put it another way, why should the patriarchs get to issue all the fatwas?
Now we owe it, not just to Priya Varrier, but to our young, optimistic pasts and to our older but wiser futures, to take the song in the spirit it’s meant. Those eyebrows didn’t mean any disrespect, let’s keep them dancing.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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