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Sridevi: 50 years of living the cinematic dream

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By Radhika Bhirani
“Arre, maine kuch achieve nahi kiya (I havent achieved anything)… Theres a long way to go. I feel my career has just started. Haan… let me tell you that,” said Sridevi, laughing.

Sridevi’s lilting laughter — much like her screen presence, beauty, grace and unmatchable talent — lingers on as I remember my last conversation, in November 2017, with the actress, who spent 50 of her 54 years of life living the cinematic dream.

“I feel like a newcomer. I feel that my career is going to start now. It’s not finished, It’s going to start now,” she asserted, dismissing any desire to treat her fans to an autobiography replete with stories from her glorious life — starting as a child actor at four to superstardom in India.

Born in Sivakasi in Tamil Nadu on August 13, 1963, Sridevi began her career at the age of four in the devotional film “Thunaivan”. That marked the beginning of a journey in filmdom that saw her work across Tamil, Telugu, Kannada, Malayalam and Hindi productions, leading her to become one of the most formidable actresses of the 1980s and 1990s in Bollywood — in fact, the only female “superstar” the industry has seen.

As filmmaker Ram Gopal Varma put it, “She was like a creation of God which he does whenever he is in a very special mood as a very, very special gift to mankind.”

Sridevi grew up to be known for not just her ability for slip into myriad roles — whether the double role in “ChaalBaaz”, as a woman with retrograde amnesia in “Sadma”, a shape-shifting woman in “Nagina”, a goofy crime journalist in “Mr. India”, the warm mother act in “English Vinglish” or the fierce and revengeful mom in “Mom” — but also for her expressive eyes, sheer comic timing and her fluid dancing skills, all of which made her a director’s delight.

“Hawaa hawai”, “Main teri dushman”, “Morni”, “Na jaane kahan se aayi ha””, “Mere haathon mein” are some of the iconic and classic dance numbers which gave cinema fans a chance to see the dancing talent of Sridevi.

As filmmaker Subhash Ghai, who directed her in “Karma”, said: “Introvert by nature, she was electricity with thunder in front of the camera. She would shock directors with each shot — be it dance, drama or romance. She was uncrowned queen of acting in all languages in her time.”

In 2013, the government feted her with the Padma Shri, the country’s fourth-highest civilian award. Her work was widely lauded with a slew of other richly-deserved honours.

Sridevi, who over the years became quite a fashion icon — sometimes giving tough competition to her daughters — commanded popularity like few others.

“Her popularity and stardom had to be seen to be believed. We were shooting for the climax in Nandyal for ‘Kshana Kshanam’ and the whole of Nandyal came to a standstill when they came to know that Sridevi was in town.

“Banks, government offices, schools, colleges everything in town closed as everyone wanted to see Sridevi,” Ram Gopal Varma recounted in a tribute after the sudden demise of the actress in Dubai late Saturday of a cardiac arrest.

Sridevi could also be extraordinarily warm and compassionate.

Co-producer K. Ramji of Tina Films International, told IANS: “In 1986, while shooting for ‘Sindoor’, the heroine Neelam Kothari was staying in the same hotel as Sridevi. Neelam was a great fan and wanted to meet her, but was apprehensive about approaching an established star like Sridevi.

“Finally, when she took courage and entered her room, Sridevi got up to receive and welcome her, commented on Neelam’s lustrous hair and they became instant friends.”

In an industry where women beyond a certain age struggle to find roles, a 50-plus Sridevi proved she still had it in her when she carried two films — her “comeback” vehicle “English Vinglish” and last year’s “Mom” — on her shoulders.

The 2012 film “English Vinglish” marked her return to films 15 years after the 1997 movie “Judaai”. And what a comeback it was – playing the role of a traditional Indian housewife’s struggle with the English language in the US, she was simply outstanding.

In real life, she was indeed a “purely traditional housewife — a great mother and perfect host for guests at home”, says Ghai.

A mother of two daughters, Janhvi and Khushi, whom she had with husband Boney Kapoor, Sridevi was as doting as a mom could get. She was excited for Janhvi’s upcoming debut “Dhadak”, just months away from its release.

Confident of the upbringing she gave her daughters, Sridevi said: “Janhvi has chosen this path and profession, and I have been in this industry for long. So I am mentally more prepared than her. She has been watching me, and knows what she is getting into.

“Nothing is going to be a cakewalk in any profession. So you have to work hard, and there will be challenges. I’m sure she is ready for it.”

And to cite the unpredictability of life, who knew Sridevi wouldn’t be there to see her daughter take baby steps into a world where she was the uncrowned queen for so many years.

(Radhika Bhirani can be contacted at radhika.b@ians.in)

–IANS
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Casino Days Reveal Internal Data on Most Popular Smartphones

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CasinoDays India

International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.

Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.

The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.

Desktops and Tablets Lose the Battle vs Mobile

The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.

CasinoDays India

The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.

“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.

Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings

Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.

 

CasinoDays India

Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).

Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.

The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.

Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.

Striking Android Dominance among South Asian Real Money Gaming Communities

The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.

On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.

Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.

“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.

The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.

 

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