Entertainment
Now Sunny Leone desi emojis sticker will be seen on social media
Mumbai: The emojis which we frequently see or use on social media platforms or on chatting apps does not look like that they are prepared for us as foreign companies which prepares these emojis let their country’s people use them and later these emoji roles out for Indian users.
Now, in coming few days, such emoji and stickers are going to come, which will be completely indigenous as you can Sunny Leone doing the bhangra to show what you mean.
A slide of desi apps is filling the need for culturally-specific emojis. Desi emoticon startups like Bobble Keyboard, Emojis and Indian Emoticons have livened up Indian keyboards with gifs of bhangra dancers, the Taj Mahal, speeding autorickshaws or pani-puri sellers.
Design and lifestyle product startup Chumbak recently tied up with Facebook to provide desi sticker packs with messages like ‘badhai ho’ and ‘enthu cutlet’.
CEO of Bobble Keyboard, Prasad Ankit says, “As trends flood social media, whether it’s the Virushka romance or T20 cricket, users create their own stickers in real time.”
The emojis are based on typically Indian phrases like ‘Horn Not Ok Please’, or ‘Tirunelveli halwa’ (a popular Tamil phrase about getting duped), or ‘clean bowled’.
Given India’s obsession with cricket, cinema and elections, the use of desi emojis surges during such events.
These specially created emoticons are also used to promote movies and celebrities. “For those steeped in Bollywood or regional movies, desi emoticons are a way to express themselves creatively,” says Ankit.
With desi emojis like Sunny Leone sticker will be seen on social media:
The crossover success of movies like Dangal has helped widen the market for Bollywood star emoticons and gifs. A few months ago, when the Vijay-Mersal controversy broke out, Twitter users were delighted to find a dedicated emoji for the movie. By the weekend, more than 40,000 users had tweeted the emoji.
“We have about 8 million customers in India, most of who communicate in regional languages. We’re available for 22 languages, including Tamil, Hindi, Marathi and Gujarati,” says Ankit. His company has about 15 million users around the world, and is eyeing Southeast Asian markets.
Another startup Emojifi has a repository based on film dialogues, idioms and slang. It has developed a platform with one lakh templates for brands to use, and has partnered with Sunny Leone.
“Since millennials use emojis and gifs to communicate, brands want to leverage them,” says Mahesh Gogineni, co-founder of Emojifi.
Travel portal Goibibo, for instance, lets users choose seats via a bot on WhatsApp, and uses heart emojis to show seat layouts.
Compatibility is key to the success of these apps, meaning they can be sent and seen across Twitter, Facebook, Hike, WhatsApp and other messaging platforms.
“Earlier, messaging apps had their own emoticon directory. We wanted our products to be platform-agnostic,” says Ankit.
Apart from popularising brands or coasting on social media trends, emoticons can also make things special.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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