Entertainment
Indian music complex: Israeli DJ
Pune: Israeli electronic music producer and DJ Borgore says Indian music is hard to understand, but he wants to team up with the country’s artists.
“I think India is a 
along with South America like Brazil and it would be really cool to do collaboration with some big singer from India or Brazil. I guess it is the next big thing,” the musician told in a group interview, on the sidelines of recently concluded Enchanted Valley Carnival held in Lonavala, Maharashtra.
“I studied Indian music a little, I don’t know whether it was pop-Indian music or old-school music, but the one thing that I know is that Indian music is super complex,” he added.
Emphasising the potential India holds for international musicians, Borgore, whose real name is Asaf Yoseph Borger, said: “India is a big opportunity for musicians, especially if we take demographics into account. If you become big in India, then it is the biggest in most of the world, as you will have more fans in India than in the entire world.”
Borgore, known for his bold lyrics like his hit track “Nympho”, which focuses on sex and calls a girl ‘sex-crazy’, doesn’t have Israeli influence in his music.
“I don’t have Israeli influence on my music. With the lyrics, I am just having fun and it’s in good humour. People take life too seriously and need to calm down,” Borgore said.
He added that he belongs to a women-oriented family and insists that his brashness in the songs should not be confused with lack of respect.
“I come from a women-driven family. The songs are just for laugh and even my family also laughs about the same. I think there is nothing wrong with sex and if I was singing of doing heroin, then my mother would be pissed,” Borgore said.
Interestingly, Borgore feels that piracy is a blessing in disguise.
“I don’t plan to fight against piracy. If people are pirating my music, it is flattering to me as I am happy that they are doing everything to listen to me.
“A lot of people, who are pirating my music, are eventually coming to my events to see me so I’m thankful to it,” he said.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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