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Has been an enriching experience: Pallavi Mohan on her fashion journey

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New Delhi, Sep 19 (IANS) Designer Pallavi Mohan, who is now an established name in the fashion Industry with a decade of experience, says that she doesnt want to recall any phase as a downfall and for her, the journey has been enriching.

“I really do not recall any phase as a downfall, it has been an enriching journey,” Mohan, who has opened her flagship store in the Capital, told IANS.

She started as the creative force behind the “Made in India” label for Magnolia Martinique in 2005. As the design director there, she has been instrumental in working with international brands like Roberto Cavalli, Jean Paul Gaultier, Juicy Couture and Alice and Olivia amongst many others.

In 2007, the designer launched her label “Not So Serious” in India and has been displaying collections that merge western sensibilities with Indian ethos. Interesting mix of colours and combination of mix media with feminine sensibility is the essence of her label.

Her brand “Not So Serious” later made debut in 2009 with Autumn /Winter 2009 collection at a fashion week in Capital, organised by Fashion Design Council of India (FDCI).

She has also participated in several fashion events that took place in Paris and New York.

Talking about her journey, she said: “The journey has been an interesting and a challenging one having not studied in India. I was a newcomer and I did not have a support system or friends from the fashion industry. Usually people are known to each other in the fashion circuit so to start with but I never had any of that.”

She added that it was a bit challenging to establish herself in the industry.

“My colour palette mostly revolves around the subtle pastel tones and it has always been like that from the beginning. Now it is nice to see that people are accepting the nude colour palette and this has helped me to believe in my vision and myself more than before.

“Also with the flagship store opening, it has definitely given me an edge. People have given very good reviews of the store and the new festive collection. The response has been amazing especially for the kidswear collection that I recently launched with the store. The whole experience has been very humbling for me,” she said.

With her first flagship store to her credit, she now plans couple of Not So Serious stores in India and internationally.

“By 2020, we are looking to establish six stores but our prime focus would be on the Indian market,” she said.

–IANS
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Casino Days Reveal Internal Data on Most Popular Smartphones

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CasinoDays India

International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.

Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.

The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.

Desktops and Tablets Lose the Battle vs Mobile

The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.

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The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.

“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.

Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings

Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.

 

CasinoDays India

Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).

Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.

The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.

Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.

Striking Android Dominance among South Asian Real Money Gaming Communities

The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.

On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.

Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.

“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.

The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.

 

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