Connect with us

Gadgets

Google refunds for ads only seen by robots

Published

7 years ago

on

San Francisco, Aug 28 (IANS) Google has issued refunds to hundreds of advertisers for running ads on websites with fraudulent traffic generated by automated bots.

According to the Wall Street Journal on Sunday, the refunds represent only a small portion of the original spending — 7 per cent to 10 per cent — since rest of the money has already been passed on to site owners and middlemen.

Alphabet, Google’s parent company, informed marketers and ad agency partners that their ads shown through the search engine had garnered fraudulent traffic generated by bots, which certainly would never click on their ads they had paid for to be shown.

“Today, we can’t disclose the information about third parties. So when we aren’t able to catch invalid traffic before it impacts our advertisers and we’re unable to refund their media spent, it hurts us, even if we’re not responsible,” Scott Spencer, director of project management at Google, was quoted as saying.

Spencer added that the meagre refunds had been paid back to advertisers.

According to the report, the refunds primarily involved video advertising and highlight a persistent issue that threatens the health of commercial content online.

Google has geared up to resolve the issue. It is believed that the search engine will provide more clarity over which tech providers in the ad-buying chain are responsible for making the refunds.

–IANS
qd/ksk

Related Topics:
Continue Reading

Business

Apple is giving a huge discount on its gadgets: Details inside

Published

2 years ago

on

May 5, 2022

By

If you want to buy an iPhone and were waiting for a nice offer, then we have a piece of good news for you! Amazon Summer Sale May 2022 has begun and they are offering major discounts on various smartphones, laptops, and smart TVs, among others.

The sale is live now on the e-commerce platform with no-cost EMI options and exchange discounts on various products. In addition to this, Amazon has also partnered with several banks including ICICI, Kotak Bank, and RBL so that customers get instant discounts of up to 10% using their cards and EMI transactions.

Customers can easily enjoy this summer sale and get massive discounts on iPhones. They can also compare prices on Flipkart Big Saving Days Sale 2022 before making a purchase.

 

Amazon Summer Sale May 2022: Discount offer on iPhone 13 

Apple’s coveted phone model iPhone 13 in the 128 GB storage model will be available during the Amazon Summer Sale May 2022 for Rs 64,900. The MRP of the phone is Rs 79,900. This means that the customers will be able to enjoy a discount of up to Rs 15,000 on the purchase of the iPhone 13.

If you have an old iPhone in working condition then you will also be eligible to receive another additional discount worth up to Rs 17,000 on the iPhone 13.

Buy at Rs. 64,900 (MRP – Rs. 79,900)

Features of Apple iPhone 13 

The iPhone is powered by an A15 Bionic processor with 6 core CPU. Apart from this, it has 16 core neural engines. With the iPhone 13, up to 512 GB of storage will be available. The iPhone 13 has a 6.1-inch Retina XDR display with 1000 nits brightness.

The iPhone 13 has a 12-megapixel dual rear camera setup. This time a new wide-angle camera has been given, whose aperture is f/1.6. With this, there is support for sensor optical stabilisation. Night mode has been made better than before. The second lens is also 12 megapixels ultra-wide and has an aperture of f/2.4.

Continue Reading

Trending