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Family dramas are rare today: Sooraj Barjatya

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New Delhi : In his over 25 year-long journey in the Indian entertainment industry, he has only helmed films which a family can sit and watch together. However, Sooraj Barjatya considers it a challenge to survive as a director of family dramas in todays time as he feels the genre has become “rare”.

With hits like “Maine Pyar Kiya”, “Hum Aapke Hain Koun..!”, “Hum Saath-Saath Hain” and “Prem Ratan Dhan Payo” to his credit, Barjatya considers family dramas as his “specialisation”. He feels people only look up to his work when they are in a mood to watch such type of movies.

“At Rajshri Productions, we have tried all kinds of films. We have done modern films, tried actions films, we have even done ‘daaku’ films, but none of them have actually worked, except for good, aesthetic family dramas,” Barjatya told IANS.

“Actually we have realised, that maybe we are not attuned to make something else. There is something in our banner that people only come to see family-based films. I see it as a specialisation.

“We stand out amongst the crowd and today as I grow older, I feel more and more responsible that somewhere we only need to make good family films because they are rare today. That’s a big challenge — how to really make films with good values which can be really understood by today’s youth,” he added.

Barjatya is coming up with a new TV show “Piyaa Albela”.

“‘Piyaa Albela’ as a subject has been with me and my production house for about eight years and we have been growing up with it,” he said.

Barjatya got the idea of making this TV show after reading about Vishvamitra and Menaka’s story.

“So when I was reading that, I was thinking that Menaka as a character was so bad — she came and spoiled the tapasya of Vishvamitra. But when I read that story, I realised that no I was wrong as she fell in love with him,” he said.

“This character (of Menaka) remained very close to me. ‘Piyaa Albela’ has nothing to do with Vishvamitra and Menaka. It’s a today’s story. ‘Piyaa Albela’ is a homage to Vishvamitra and Menaka,” he added.

So why didn’t they think of making this story into a film?

“If we look at the statistics, TV industry’s turnover is bigger than films… And not only in India, but all over the world. So, TV is something which is very much a part of Indian society and for us, who are essentially family drama makers, TV is such a boon because today if we see watching films for a family is very costly,” Barjatya said.

He even called TV a “blessing” for families.

“Even films are doing very well on satellite today. It’s very much the mainstay of so many technicians, actors and writers. The kind of employment this industry is giving, is tremendous,” he shared.

“Piyaa Albela”, which will be aired on Zee TV starting from March 6, will feature newcomers Akshay Mhatre and Sheen Dass in the lead. The show will have spirituality at its base.

“Today if you notice, there is so much of spirituality amongst youngsters. When I was young, people used to call me ‘pagal’ (mad). Today everyone has so many questions… That’s why I feel it is the correct time to make something which has spirituality at its base,” Barjatya said.

Asked why he didn’t rope in any known faces as lead pair in the show, he said: “‘Piyaa Albela’ as a subject requires innocence. We needed a boy, who is into spirituality, is very innocent and has no image.

“We needed the boy to bring in freshness and not spoiled by the today’s world. So any big star coming with an image is not going to give us that.”

As for his upcoming directorial venture, Barjatya is currently busy scripting his next project with Bollywood superstar Salman Khan.

“Actually I am working on the script right now, so it will be too early to talk about that project right now,” he concluded.

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Casino Days Reveal Internal Data on Most Popular Smartphones

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CasinoDays India

International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.

Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.

The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.

Desktops and Tablets Lose the Battle vs Mobile

The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.

CasinoDays India

The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.

“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.

Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings

Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.

 

CasinoDays India

Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).

Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.

The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.

Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.

Striking Android Dominance among South Asian Real Money Gaming Communities

The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.

On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.

Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.

“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.

The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.

 

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