Connect with us

Life Style

Indian women more hooked to smartphones than men: Report

Published

on

Indian women, smartphones,hooked, Mobile Marketing Association,games, durability, battery life,youtube, facebook,

New Delhi: The time spent on smartphones has gone up considerably in the country, surpassing the time spent on any other media including TV, a report revealed on Wednesday, adding that Indian women are now more engaged on smartphones than men, watching YouTube and playing games. According to the report by the Mobile Marketing Association (MMA), in association with market research firm Kantar IMRB, an average consumer spent three hours per day on their smartphones — an increase of 55 per cent from 2015 — in 2016.

“Social media and messaging apps were the clear leaders, accounting for almost 50 per cent of all time spent on smartphones,” the report said.The study showed that women spent twice the time on their smartphones (on YouTube and games) as compared to men. They also spent 80 per cent more time on Facebook than their male counterparts.

The report revealed the rise of online shopping category which now has 15 per cent higher reach than the entertainment, making it the second most popular category in terms of reach. “A thorough understanding of the differential usage and consumer segments that are using smartphones and feature phones will only help marketers use their monies more efficiently,” said D Shivakumar, Chairman of the the Mobile Marketing Association.

Almost 85 per cent feature phone users do not intend to switch to smartphones on their next purchase, indicating that the functional benefits of feature phones combined with their durability, battery life and ease of repair were highly coveted by these users. Also, feature phone users spend more money on their mobile plans, the report added.

Health

These three drinks can be a blessing for your gas and acidity problems

Published

on

ily foods, spicy dishes, fried fares… Done it all and regretting it? If you’re suffering from acid reflux, you probably know what to eat and what to avoid. But is there anything to relieve you from such digestive issues? Well, there are certain drinks for acidity to improve your digestive health, if you consume them regularly.

Ready to find out? Let’s go!

In an Instagram video, nutritionist and health coach Neha Ranglani has suggested that to calm your acid reflux, you need to help your food get digested well. This can be done by improving your stomach acid production and healing your stomach cells. And these drinks that she has suggested, can help with just that, allowing you to digest your food well without the burn.

Here are 6 drinks for acidity:

1. Cucumber juice

Cucumber is a favourite salad ingredient in summer because of its cooling properties. Consuming cucumber juice can be really beneficial for relievingacid reflux because it is highly nutritious as it provides your body with both fibre and water which is needed for better digestion and has a low calorie volume. What’s more? It can also keep you full and help you avoid reaching out to junk foods!

2. Lemon water

Lemon can do you a world of good! Being rich in vitamin C and B and minerals such as phosphorus, calcium, and magnesium—drinking lemon water regularly will not only help you burn fat but will resolve your digestive issues such as acidity. Moreover, lemon water contains laxative properties that can help improve your bowel movements and clear toxins from the body, keeping you hydrated.

3. Ginger water

Ginger aka adrak, is a very well known ingredient that has been used for ages to help relieve acidity and gas. Also, if you are facing digestive issues due to overeating or undigested food, consuming ginger water can help in emptying your stomach. You can also consume it by adding it to soups, subzi or curry, and even tea. Remember that you’re not allowed to consume ginger in excess amounts.

Continue Reading

Trending