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Designing for theatre different from films: Manish Malhotra
Mumbai : Celebrity designer Manish Malhotra can’t wait to design for the classic characters Anarkali and Salim in Firoz Abbas Khan’s Broadway-styled musical play. He says that designing for theatre is different than films.
Anarkali and Salim, the iconic characters from cult classic “Mughal-e-Azam”, are all set to recreate their legendary romance through the musical play directed by Khan.
The designer who has designed for numerous celebrities and films including the recent “Ae Dil Hai Mushkil”, said: “I immediately agreed when I was approached for reviving the play for producing a grand musical at NCPA (venue of the play). I have never done costumes for theatre and for a musical play.”
“‘Mughal-e-Azam’ is an opportunity for me to be associated with characters like Salim, Akbar ,Anarkali and Jodha. Theatre is a great experience for me because unlike films where there is a fluctuation of shooting locations, here everything is required together.”
Malhotra also said he got associated with the play because of his passion.
“It is a very busy time for me as it is the wedding season. I have just finished two fashion shows and I have lots of orders for weddings, still I am here because of my passion.”
Speaking about the difference between the films and theatre, he said that for theatre he doesn’t want to make heavy costumes.
“I don’t want to make such costumes which look overwhelming. The costume should not be weighty so that actors should be able to change quickly. We have to check how the colours will look onstage in a particular lighting. Right now, there is a lot of excitement on the set,” he said.
The play which is based on the blockbuster film “Mughal-e-Azam” will be six songs originally composed by Naushad, and two new songs created for the show.
This ambitious project also has award-winning lighting designer David Lander, Emmy award nominee projection designer John Narun, production designer Neil Patel and choreographer Mayuri Upadhya.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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