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Sharad Purnima and its significance
Lucknow : Sharad Purnima and its significance
Introduction : The Sharad Purnima or Kojagari Purnima or Kumar Purnima is a harvest festival celebrated on the full moon day of the Hindulunar month of Ashvin (September–October). It marks the end of monsoon. There is a traditional celebration of the moon and is also called the ‘Kaumudi celebration’, Kaumudi meaning moonlight. This celebrates Krishna dancing with the Gopi’s
At night, goddess Lakshmi is worshiped and night vigil is observed. According to a folk-tale, once a king fell on evil days, and was in great financial straits, but then his queen observed this fast and night vigil, and worshiped the goddess of wealth, Laxmi. Consequently, they were blessed by the goddess and they regained their prosperity. At night worship offered to Goddess lakshmi as well as Lord Indra.
It is also believed that on this day as moon and the earth are very close to each other, the moon rays have certain healing properties of nourishing the body and the soul.
Significance :
The ‘Sharad’ in Sharad Purnima signifies the ‘Sharad ritu’ (season) of the year. Basically a harvest festival, it also has religious significance. It is believed that whoever worships Goddess Lakshmi on this night and observes a fast is blessed even if Lakshmi Yoga does not exist in his/her horoscope.
Another belief is that Goddess Lakshmi was born on Sharad Purnima. Anyone observing this fast avoids solid foods. Upon completion of the fast, he/she must first taste a mixture of cold milk and rice flakes.
The practice of drinking cold milk during this fast has its origins in science. Sharad ritu brings in very hot days and cool nights. During such weather, ‘pitta’ or acidity becomes predominant in our body. Consumption of milk & rice flakes is a good remedy for ‘pitta’.
In Gujarat, the festival is known as Sharad Poonam. After Durga puja, this is another important festival celebrated in almost every house in West Bengal. In Orissa, it is celebrated as Kumar Purnima. Kumar or Kartikeya, the handsome son of Shiva, was born on this day.
Unmarried girls who wish for a handsome husband worship Kumar, who was the most handsome of the gods. No particular god is worshipped on this day. It’s actually the Sun and Moon that are worshipped.
On Sharad Purnima, girls wake up early, take a bath, wear new garments and offer food to the Sun God. They observe fast throughout the day and in the evening, when the moon rises, they again make special offerings, this time to the moon. They consume this offered food after the rituals are over. For girls, it is a festival to rejoice, dance and sing special songs.
Hindus believe that Lord Krishna began his Raas Leela with Radha and the gopis on the night of Sharad Purnima. The day brings together two major aspects in the lives of farmers – prosperity promised by good harvests, and spiritual blessings from a divine power which oversees all human achievement and endeavour.
Happy Sharad Purnima
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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