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I’m not that brave to be ahead of my times: Masaba Gupta
Mumbai : Masaba Gupta, who has uplifted the fashion quotient in the Indian market with her quirky and colourful creations and signature prints, feels her fashion is very current and she is not brave enough to be ahead of her times.
The daughter of veteran actress Neena Gupta who has always made unconventional and bold choices in life, Masaba told IANS: “My mother is definitely ahead of her times… The choices that she has made have been ahead of her times, but if you ask about my fashion, I don’t know.
“I personally feel that when it comes to my work, I am very current. I am not that brave to be ahead of my times.”
Masaba, who was born as a lovechild to Neena and West Indian cricketer Vivian Richards, considers her mother as her inspiration.
“My mother has this amazing ability to laugh at herself… Even in bad situations, she pushes herself and will be humorous. She is never afraid to go ask for work even at his stage of her career.
“She is never afraid to try something new, she is not afraid of not being in the limelight. She has always been my inspiration.a
The designer will showcase her latest designs in the capital city on October 15 at the Amazon India Fashion Week Spring Summer’17, which gets underway here on Wednesday.
Maybelline New York’s show with Masaba will include the motto of ‘Make It Happen’ and incorporate the latest make-up trend of #GirlsGoneVivid this season.
“I love Delhi. It’s my favourite city and I am going there after two years, so it has to be perfect. Fearless is something (a theme) that I always do, but this time I have taken a feminine take on power of dressing.
“So it is about a woman who is living in the fast pace city like New York,” Masaba added.
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Of the line, she said: “It’s all about black and white. It is all about structure and the overall idea is progressive Indian wear, so it is festive wear but at the same time it is for modern, well-travelled women.”
Is it a doting task to be a designer?
“I think I always give myself much more stress than required to do something different each time. I always feel people who come to see your show should like it. The idea is to keep in with your signature but to reinvent yourself,” said Masaba, who wants to stay away from designing for actors in films.
She like to be her own boss.
“I don’t think I have the patience to do films. I think I function very differently. I am not someone who pleases people. I am very direct and a bit too honest.
“I like to be my own boss. I have been in that space and I don’t think I want to be there ever again. If they want to bring my vision to the film, then it’s different,” said the young and vibrant designer.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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