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Social media won’t affect your ability to concentrate
New York : Frequent use of online social media does not lead to long-term problems with your ability to concentrate, says a new study.
These modern communication tools do not, it seems, interfere with our primal instincts, such as long-term attitudes, time appreciation, and concentration, in the way that many critics have suggested in recent years, said the study published in the International Journal Social Media and Interactive Learning Environments.
“With the abundance of technological devices, an increasing number of users of all ages rely on technology and specifically social media,” said one of the researchers Deborah Carstens of the Florida Institute of Technology.
There are, however, worries about the impact such tools have on our psyche and our ability to concentrate, for instance.
The new research from Carstens’ team and their colleagues at Barry University also in Florida, showed that despite the often skittish and transient nature of online social interactions there is no difference to be seen in the attention span or “offline” sociability of occasional users and frequent users of online social media.
In the study, a total of 209 respondents from a private university participated. Self-administered questionnaires were implemented with the survey instrument developed by the researchers.
Five hypotheses were tested on the relationships of social media technologies with attention span, time pressure, long-term orientation, polychromic attitude index, and sociability.
There is no difference in attention spans or sociability in frequent or infrequent users of social media, the researchers found.
“Social media is not a fad as it continues to play an increasing role in the individuals’ lives.
Understanding how to utilise this social media epidemic to enhance learning, relationships and business knowledge is essential as individuals are spending an increasing amount of time on these networks,” the researchers noted.
“These networks have become an imprint of our everyday life and part of pop culture, revolutionising the way people communicate and in the way organisations act,” Carstens said.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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