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Indians risk online security for diet tips: Intel
New Delhi: Three out of four youngsters in India are likely to click on promotional links related to diet tips and programmes and a large section among them are even willing to share their credit/debit card details if such tips take them a step closer to achieving desired results, an Intel Security survey showed.
The study conducted in multiple countries by the chip giant’s security unit in April involved more than 15,000 people between ages 21-54. In India, the study included responses from nearly 1,500 people.
“Findings from our study indicate that Indian millennials (aged 20-30) are conscious about their diet, and they tend to rely on information available online for quick diet fixes, and cyber criminals are increasingly exploiting this behavior for their own benefit,” Venkat Krishnapur, Head of Operations for Intel Security’s India Engineering Centre, said in a statement.
The survey indicated that 77 per cent of youngsters between the age group of 21-30 years are likely to click on promotional links around diet tips and programmes.
Many respondents reported their willingness to share information like email address (79 per cent), full name (72 per cent) or age (53 per cent) with a website, service or company in hopes of reaching their goal weight or dream body.
A significant number of respondents indicated that they would also share their home address (28 per cent), credit/debit card details (13 per cent), or even a photo in underwear/bathing suit with before/after shots (6 per cent).
Yet one out of four respondents (25 per cent) admitted that they did not know how to check if the website was secure before providing payment details or personal information.
The study revealed that 44 per cent of survey respondents purchased a service or product from a promotional link without knowing whether or not it is a secure site.
“Offers from sites that seem too good to be true, such as “Lose 5 kg in one week,” may indicate that a site should be viewed with caution.
Websites or emails might include phishing links that can lead you to websites that lure you into giving personal information to cybercriminals or download malware to your computer,” the study noted.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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