Entertainment
Women Google more than men in India
New Delhi: As women have lots of questions to ask, of course more than men, they find their best companion in Google to answer them. According to a research, more and more Indian women across age groups are using the search engine — outnumbering men by a whooping margin — on issues ranging from beauty and fashion to health and fitness, the company has revealed.
Middle-aged women in the age group of 35-44 years are spending more time on Google Search, outnumbering the growth of middle-aged men by a whopping 123 percent, the company has revealed.
This is year-on-year (YoY) growth measured in terms of “time spent in minutes” on Google Search, the company said in a statement on Tuesday, citing data sourced from comScore.
“The internet is playing an incredibly important role in changing the lives of women in India. It is great to see how women are taking to the internet in greater numbers and increasing their time spent, even outpacing the time spent by men,” Google said.
Interestingly, the search engine also recorded a significant uptake in search usage by upper middle-aged women (above 55 years).
In 2015, this category outgrew the younger women user base (age group of 15-24 years) and working women (age group of 24-35 years).
In terms of growth in “search minutes,” women outnumber men in younger age-groups as well. In the 15-24 age-group time spent by women grew by 110 percent as compared to 104 percent by men.
In the 25-34 age-group, time spent by women grew by 108 percent as compared to 98 percent by men.
Google also revealed that there are more mothers using Google search when compared to fathers. One in three (33 percent) women who are mothers are on the web while only one in four fathers are on the web.
“This trend is likely to continue growing as India’s vast rural population of over 800 million comes online and experiences the power of the internet,” the company said.
Interestingly, this is not just limited to the fashion and beauty segments.
Women are outpacing men on searches in their fascination for food being three times higher, same is the case with entertainment (family television) and finally two times higher interest even around health and fitness.
India currently holds the world’s third largest internet user base after China and the US with approximately 325 million active users.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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