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Harley-Davidson in talks with Hero for sales tie-up in India.

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Harley-Davidson fans may still be able to buy the iconic bikes in India—their American maker is in advanced talks with Hero MotoCorp Ltd for sales, distribution and services in India, three people aware of the matter said.

According to these people, who asked not to be named, the deal may also include local assembly and production of select Harley models such as the Street 750 at one of Hero’s manufacturing units. Harley-Davidson, which has been in talks with India’s largest two-wheeler manufacturer for more than a year now, is aware that its plan to completely withdraw from the subcontinent would damage the brand, leading to unacceptability in the market in the future, industry executives said.

Announcing additional restructuring plans to its employees in the US on Thursday, Harley-Davidson Motor Co. said it has approved actions that involve optimizing its global dealer network, exiting certain international markets, and discontinuing its sales and manufacturing operations in India.

“The Harley-Davidson dealer network will continue to serve customers through the contract term,” it said. “It does not make much sense for Hero MotoCorp to settle down with a plain distribution and sales arrangement with them as it has its own well-established network across India. The arrangement, if it gets finalized, will include areas where Hero can benefit. It could be knowhow of quality and assembly of big bikes,” said a senior industry executive, requesting anonymity.

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Maruti Suzuki launches ‘vehicle subscription programme’

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To offer flexible car ownership options, Maruti Suzuki India on Thursday launched its vehicle subscription programme.

The vehicle subscription programme “Maruti Suzuki Subscribe” has been made available in Delhi, NCR (Noida, Ghaziabad, Faridabad, Gurugram) and Bengaluru.

The company said the programme allows a customer to use a new car without actually owning it and by paying an all-inclusive monthly fee that covers maintenance, insurance and roadside assistance.

“Maruti Suzuki has teamed up with ORIX Auto Infrastructure Services Ltd. (OAIS) India, a subsidiary of ORIX Corporation, Japan, to launch “Maruti Suzuki Subscribe” for these cities,” the auto major added in a statement.

“In this innovation, customers can choose to subscribe a new Swift, Dzire, Vitara Brezza and Ertiga from Maruti Suzuki Arena and a new Baleno, Ciaz and XL6 from NEXA.”

According to the company, customers can select the duration ranging from 12 to 48 months.

“Customers will pay a monthly subscription charge as low as starting Rs 14,463 per cent, including taxes for Swift LXi in Delhi for a tenure of 48 months,” the statement said.

“This subscription is all inclusive and covers expenses like maintenance, zero depreciation insurance and 24×7 roadside assistance. After the completion of subscription tenure, the customer can also opt to upgrade vehicle, extend or buy the car at market price.”

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