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To fight fake news,TikTok launches #MatKarForward campaign With Virat Kohli, Ayushmann Khurana and others.

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Actors Ayushmann Khurana, Sara Ali Khan, Kriti Sanon and cricketer Virat Kohli have teamed up with the app to discourage people from forwarding unverified videos.

 India’s favorite video-sharing app TikTok has launched a campaign called #MatKarForward to create awareness against the circulation of fake news.

Actors Ayushmann Khurrana, Sara Ali Khan, Kriti Sanon and cricketer Virat Kohli have teamed up with TikTok to encourage social media users to stop forwarding videos that don’t have verified information.

TikTok, in its campaign banner, writes about ‘fake news’, ‘misinformation’, and ‘inflammatory content’, and that “they’re spreading through our country like wildfire and hold the potential to destroy lives and tear us apart. Do your bit — double-check, report, block. And when in doubt about the credibility of a message, #MatKarForward”.

For this campaign, TikTok has released a short video of the celebrities, which was tweeted out by its Twitter handle on 4 May.

The video is directed by Anurag Basu, wherein Khurrana, Khan, Sanon and Kohli are speaking about the dangers of misinformation. The video begins with the celebrities seemingly seated around a table discussing a dangerous virus and how it can spread.

A few seconds into the video, it turns out that they are actually talking about misinformation and fake news. The celebrities then urge people to not forward content that may seem unverifiable and fake to them, and that this would be in the best interests of everyone’s safety.

This video was shot by these celebrities in their own homes, and was later edited by Basu.

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Casino Days Reveal Internal Data on Most Popular Smartphones

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CasinoDays India

International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.

Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.

The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.

Desktops and Tablets Lose the Battle vs Mobile

The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.

CasinoDays India

The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.

“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.

Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings

Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.

 

CasinoDays India

Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).

Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.

The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.

Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.

Striking Android Dominance among South Asian Real Money Gaming Communities

The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.

On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.

Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.

“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.

The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.

 

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