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Choose wisely – go organic this Holi

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With Holi -the festival of colours coming up — everyone is busy buying colours, ‘pichkaris’, and balloons but with increasing environment pollution and severe allergic reactions to synthetic colours, there is a growing awareness among people to opt for organic variants.

“In an approximately Rs 4,500-crore unorganised Holi colour market, the share of the organic variety is miniscule, but growing,” said Madhumita Puri, Founder and Executive Director of Avacayam Naturals, a Delhi-based manufacturer of organic colours.

The adverse effects of synthetic colours was observed in a study titled ‘The Holi Dermatoses’, published in the Indian Journal of Dermatology.
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It found a spate in skin diseases following the spring festival in India.

In the study conducted on 42 patients in Kolkata, 11 patients suffered due to activities related to preparation of colors and 12 reported aggravation of pre-existing dermatoses.

Nearly 60 per cent patients reported itching, while others reported to have suffered from a burning sensation, scaling, redness and watering of the eyes, as per the study.

Treading on a eco-friendly and skin-friendly path, Avacayam Naturals employed differently-abled persons to make organic colours by using waste and used flowers and leaves.

This solves three purposes at one go – generates employment for the disabled, manufactures harmless eco-friendly colours, and there is optimal usage of waste flowers.

Speaking to IANS, Puri said: “For making the colours, we collect used flowers — roses, marigolds, and others — and leaves from temples, weddings, and hotels.”

Avacayam Naturals, one of the programs that Puri started under her “Trash to Cash” scheme, makes four colours: Pink from roses, yellow from yellow marigolds, orange from orange marigolds, and green from leaves.

On being asked if the colours are harmless, she said: “Rather than damaging the environment, they are beneficial as each packet of colour is made from waste flowers which otherwise would dirty the place.”

How are the colours made?
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“After the flowers are collected, the workers sort them in different baskets according to their colour. Then, the petals and seed pods are separated and cut. These are then spread out to dry in a well ventilated space for all the moisture to evaporate.

“After that, they are ground and processed — without adding any chemicals — to be made into colours for people to enjoy,” Puri said, adding that the process of collection, drying, and grinding continues throughout the year but it is only before festivals that they process them into the final product.

“In a year, we manufacture around 20 tonne of pure organic colour, some of which is sold to Walmart India. One kilo of colour is sold between Rs 600 and Rs 1,000.”

When asked about the expiry date of these colours, Puri said: “The product is a dry one and completely natural. We have been testing them since five years now and have not found any deterioration in the quality, fungal infestations, or weevils. So there is no ‘expiry date’ to them.”

Another such manufacturer is Jaipur-based Red Earth which makes colours “exclusively from edible materials and scent them with pure, traditional attars”.

Speaking to IANS, Himanshu Verma, Director-Owner of Red Earth, said: “Every 2-3 years, we change our colour palette… this year we have four colours — Sunahra Dhamaal, Shvet Abeer, Neem Sanrachna, and Gulabi Nagariya — that are inspired by local materials.”

“The colours are curated on the basis of availability of local materials. We use items like camphor, neem, mehendi, multani-mitti, geru powder, arrowroot, flour, and others,” Verma said, adding that 50-60 per cent materials used are edible so that even if someone ingests them by mistake, they will not be as harmful.

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A Paanwala used to manage Vikas Dubey’s money account.

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Just a few years ago, a paan shop owner owns dozens of luxurious houses today, there are precious lands, there are crores of flats abroad, there are also many luxury cars without numbers, everything is a luxury of royal comfort and imperial which is just a normal person. In movies, he is seen near a rich man wearing a thick chain of gold or near a mafia. Actually, we are talking about Jai Bajpayee, the closest companion of fugitive history seater Vikas Dubey responsible for the martyrdom of 8 policemen in Kanpur.

This person is the real treasurer of mafia development. Some people also say that Jai was just an underage employee earning four thousand months in the printing press. But according to the sources of today’s news related to Kanpur, this person was only a paan shopkeeper. Actually, a day earlier, three luxury cars without number were caught by the police. It was suspected that the rogue accused in the Kanpur murder case have escaped with these cars, the owner of these cars was Jai Bajpai.

When Jai’s name surfaced, his horoscope also came in the hands of the police, who were still suppressed by the top police officers. Actually, with Kanpur Anant Dev Tiwari, who was SSP for two years, all the pictures of that Jai Bajpayee, who became the treasurer of Mafia Vikas Dubey, got wings as if his fate. As soon as he became a partner of development, not only did the assets worth crores come, but the owner of the petrol pump became Jai. On the gestures of development, Jai started from occupying the disputed lands to buying horse.

From local MLAs and leaders to Jai, when the Kanpur police captain laid his hands on him, his courage and achievement were bound to increase at a quadruple speed day and night. Now Jai has also started distributing money on market interest on the basis of development. Aye Bhai Jai Bajpayee also transferred Rs 15 lakhs to Vikas Dubey’s bank account a week ago. After all it was the cashier of the mafia. The investigation also revealed that Jai used to take crores of rupees from Vikas at 2% interest and then distribute to the needy and criminals at 5% interest.

Jai Bajpayee started earning a lot of money from this illegal business of money lending. Then what was left. Not only erected a petrol pump on the Lucknow-Kanpur road, but also bought a royal flat of 15 crores in Dubai. Do you know that in some other countries also the assets of this cashier should be developed. At present, this partner of Mafia development, Jai, has come out owning more than 15 houses.

More than a dozen houses have been revealed only in Brahm Nagar, Kanpur. The list of land including these houses and flats will be connected to how many cities and countries. These are the history makers who used to be the resting place of development. Did you know that after killing 8 policemen in Kanpur, Vikas is hiding in a similar anonymous house. Now Vikas Dubey also has about three hundred bighas of prized land.Whatever DM SSP came to Kanpur, he neither looked at Jai Bajpai nor looked at Vikas Dubey. Curse only the officers and investigative agencies of UP government. There is also the headquarters of the Income Tax Department in Kanpur, why did not even look at the black mobs like Jai Bajpayee and his vast empire.

One is our Prime Minister Narendra Modi who does not get tired of calling for action against black money. In fact, in Uttar Pradesh, the number of new rich people has increased wildly in the last few years, Prime Minister should not seize the assets of these corrupt and fill his Covid Fund. The poor of the country will really bless you.

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