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India’s travel spend to grow to $136 bn by 2021

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The travel spend in India is expected to grow at 13 per cent to a total of $136 billion by 2021, said a new report by Bain & Company and Google India on Tuesday.

According to the “How Does India Travel” report, the Indian traveller spent around $94 billion in 2018 on around 2 billion domestic and international trips, thus, helping India’s travel and tourism industry achieve unprecedented scale.

“New users perceive that online channels are geared towards more frequent flyers and experience-oriented travellers and existing travellers research online but the lack of trust in payments and booking experience make them end up booking offline.

“If travel players tap these online users through personalised marketing, messaging and travel plans, they can further augment online travel bookings. This can be done by adopting digital technologies to influence customers early in the journey,” Vikas Agnihotri, Country Director-Sales, Google India, said in a statement.
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The report indicates a 12 per cent growth in transportation ($50 billion) and 13 per cent growth in lodging ($21 billion) and consumption, which includes spends on shopping, recreation and food, to grow at 13 per cent ($65 billion) over the next three years.

“There is a perception amongst consumers that online channels are geared towards premium customers, along with a marked distrust around payment and pricing terms. It is imperative for businesses to address these concerns in order to effectively tap into the growing base of users,” Arpan Sheth, Partner, Bain & Company said.

As more people come online, smartphone penetration improves and use of digital payments goes up, the report predicts that Indian travellers would spend an additional $24 billion on online travel bookings over the next three years, a growth from 25 percent in 2018 to 35 per cent in 2021.

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19-year-old married woman opts for ‘Chicken Dinner’ with PUBG mate

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Ahmedabad woman, Married woman, Mother of baby, Woman wants divorce, Player Unknown Battle Ground, PUBG, Online game, Abhayam women helpline, Ahmedabad, Gujarat, Weird news, Offbeat news

Ahmedabad: Online game Player Unknown Battle Ground (PUBG) has taken the world by storm and has spawned myriad situations and new highs in addiction.

Now take the recent case of this Ahmedabad woman, all of 19 and married with a year-old baby, who wants divorce from her husband, not because of any domestic feud or discord, but because of her immense indulgence in PUBG.

The case came to light when she called the 181 Abhayam women helpline seeking help to get divorce.

However, she did not mention this in the first place. She wanted to be lodged at a women’s observation home, away from her family and her parents, so that she could play at leisure with her gaming partner.

 

Ahmedabad woman, Married woman, Mother of baby, Woman wants divorce, Player Unknown Battle Ground, PUBG, Online game, Abhayam women helpline, Ahmedabad, Gujarat, Weird news, Offbeat news

 

“The girl called 181 and told us that she wants to be at a women’s observation home as it is not working out with her husband nor she wanted to go to her parents’ home as they had taken away her cell phone,” says Falguni Patel, Coordinator at Abhayam.

“When we told her that she won’t be allowed to use her phone or to go out from observation home since it is supposed to be for the protection of women, she dropped the idea. Then she sought help to reach her friend, who she revealed much later during the counselling session, was her PUBG gaming partner whom she came into contact while playing the game,” Falguni Patel told media persons.

Her husband did not like her obsession with the game and refused to let her play, which caused tension between them and she decided to leave her husband and went to her parents. Even they didn’t like her addiction and took away her mobile phone.

 

Married woman wants divorce from husband for playing PUBG with mate:

 

Patel said the counsellors explained to her not to take such crucial decisions in a rush, just for the sake of a game as her marriage of two years, as well as the life of her child, was at stake.

“Our counsellors assured her to help her arrive at a proper matured decision, making her realize the future uncertainties and consequences since they encounter such cases often,” she added.

“During four hours of counselling, we advised her to give her husband and marriage a second chance. She agreed to it and we gave her a unique ID number for 181 helpline so that we could identify the case quickly and work accordingly, but she has not made any such attempt,” Falguni Patel said.

 

Ahmedabad woman, Married woman, Mother of baby, Woman wants divorce, Player Unknown Battle Ground, PUBG, Online game, Abhayam women helpline, Ahmedabad, Gujarat, Weird news, Offbeat news

 

“Our counsellors also informed her parents and recommended that she needed psychological assistance to get over her addiction,” she added. Patel said this was the second case of a girl addicted to PUBG.

PUBG is an online multi-player battle royale game (available free on mobile platforms) developed and published by PUBG Corporation, a subsidiary of South Korean video game company Bluehole.

The game has been banned in Nepal, Iraq and some parts of India after reports of the adverse health impact on the players who played it for long periods.

 

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