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BJP’s ‘Chowkidar’ campaign a hit on social media



BJP’s “Main Bhi Chowkidar” campaign has become a thumping success on social media platforms while the Congress’ “Chowkidar Chor Hai” campaign has failed to create an impact till date, a survey by Noida-based leading influencer marketing firm Buzzoka said on Friday.

While 54 per cent of nation’s top digital media leaders believed that “Main Bhi Chowkidar campaign” was impactful, 65 per cent believed that “Chowkidar Chor Hai” campaign was a miss, the findings showed.
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“The survey was an important one for us as we wanted to understand the pulse of the digital media industry,” said Ashutosh Harbola, Co-Founder, CEO, Buzzoka.

The survey quizzed digital media leaders through third-party media publishers that included agency and brand leaders across the Indian digital ecosystem.

The findings showed that the stakeholders of Indian digital industry were happy with the current efforts by the government in the digital space.

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A whopping 91 per cent respondents said digital media has the influencing power to change the perception of voters in the 2019 Lok Sabha polls.

“Nearly 69 per cent respondents were satisfied with the policies implemented to boost the digital ecosystem of the country. Over 77 per cent agreed that they witnessed a rise in digital media budgets during 2014-19, signaling a massive rise in the digital India infrastructure,” said Buzzoka which has over one lakh social media influencers on its network.

Nearly 91 per cent agreed that digital media has the power to influence voter perception in the country while Prime Minister Narendra Modi and his party BJP were considered to be the most active leader and party on social media.

“Since Buzzoka focuses on B2C influencer marketing and our overall business model is directly a beneficiary to the rising digital ecosystem, the survey becomes an important landmark in eyeing the future,” added Harbola.

Buzzoka recently launched “Social Gabbar”, a B2C platform for content creators.


Rahul Gandhi: Accepting Less Than Scrapping Farm Laws Will Be Deceit To Farmers



The Congress has stepped up the demand of immediately scrapping the farm laws in the wake of the farmers’ protest in the national capital. Congress leader Rahul Gandhi said in a tweet,”Accepting less than scrapping of three black farm laws will be deceit to farmers and the country.”

The Congress leader’s reaction comes even as the meeting between the farmers and the government is going on to resolve the issue.

Talks between the Centre and over 34 farmer union representatives has started here, even as the farmers protest entered the eighth straight day with thousands sitting on different Delhi borders blocking essential supply chains to the city.

Like the previous round of talks held on December 1, Union Agriculture Minister Narendra Tomar and Consumer Affairs, Food and Public Distribution Minister Piyush Goyal are leading the meeting, which is expected to play a major role in farmers’ future course of action on whether they would continue the protest or withdraw it.

The Bharatiya Kisan Union, Bharatiya Kisan Sanyukta Morcha and Krantikari Kisan Union are among over the 34 farm union representatives taking part in the meeting, which started around 12.30 p.m.

The fourth round of meetings with the farmer leaders started at Vigyan Bhawan after the earlier talks remained inconclusive on December 1.

In the last meeting, the farmers’ representatives had unanimously rejected the Centre’s proposal of a special committee to resolve concerns over the farm laws.

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