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Indians defeat Youtube with most-favoured music streaming app Gaana

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Gaana, Apple Music, YouTube, Wynk, Music app, India, Indians, Digital music, Gadget news, Technology news

New Delhi: Gaana is the most favoured on-demand music streaming app among Indians who generally love to listen to music without paying a fee for it, said a new report on Tuesday.

In terms of popularity, Gaana (25 per cent), was followed by Apple Music (20 per cent), YouTube (20 per cent) and Wynk (14 per cent), showed the results of a survey by CyberMedia Research (CMR).

Out of those surveyed, an overwhelming 66 per cent listened to music while in-transit, 22 per cent listened to music at home, while 14 per cent took work breaks and listened to music, according to the report titled “CMR Music Streaming Apps Survey Report 2019”.

“Music consumption in India is undergoing a slow but gradual evolution. In the ‘streaming era’, the way people listen to music is shaping the music industry. Digital music streaming has emerged as a mainstream channel for those on the move,” Thomas George, Country Manager and Senior Vice President, CMR, said in a statement.

The survey involved 2,500 respondents across eight cities in India, cutting across age groups, demographics and gender.

 

Gaana most-favoured music streaming app in India for free of cost by Indians:

 

“Music app preferences in India are dictated by the choice of songs available in music app library, with ‘freemium’ apps dominating paid subscriptions,” said Prabhu Ram, Head – Industry Intelligence Group (IIG), CMR.

An overwhelming majority of those surveyed indicated “free” music as their key.

Only 50 per cent of those surveyed said they were aware of Swedish music streaming giant Spotify which made its debut in the country in February this year.

“As a new entrant, Spotify would have to look at ‘creative’ strategies to connect with Indians and India. Given the choices available in the market, and with competition from the likes of JioSaavn and Gaana, it would be interesting to see how Spotify capitalises in such a hyper-competitive market,” added Ram.

According to a report by Deloitte and Indian music industry body IMI that came out in February, the audio and video OTT market in India is valued at around $280 million. The evolving audio OTT market provides nearly 150 million monthly active users access to millions of soundtracks across platforms.

 

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Meghalaya Reserves Legalized Gambling and Sports Betting for Tourists

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PureWin Online Betting

The State Scores Extra High on Gaming-Friendly Industry Index

Meghalaya scored 92.85 out of 100 possible points in a Gaming Industry Index and proved to be India’s most gaming-friendly state following its recent profound legislation changes over the field allowing land-based and online gaming, including games of chance, under a licensing regime.

The index by the UK India Business Council (UKIBC) uses a scale of 0 to 100 to measure the level of legalisation on gambling and betting achieved by a state based on the scores over a set of seven different games – lottery, horse racing, betting on sports, poker, rummy, casino and fantasy sports

Starting from February last year, Meghalaya became the third state in India’s northeast to legalise gambling and betting after Sikkim and Nagaland. After consultations with the UKIBC, the state proceeded with the adoption of the Meghalaya Regulation of Gaming Act, 2021 and the nullification of the Meghalaya Prevention of Gambling Act, 1970. Subsequently in December, the Meghalaya Regulation of Gaming Rules, 2021 were notified and came into force.

All for the Tourists

The move to legalise and license various forms of offline and online betting and gambling in Meghalaya is aimed at boosting tourism and creating jobs, and altogether raising taxation revenues for the northeastern state. At the same time, the opportunities to bet and gamble legally will be reserved only for tourists and visitors.

“We came out with a Gaming Act and subsequently framed the Regulation of Gaming Rules, 2021. The government will accordingly issue licenses to operate games of skill and chance, both online and offline,” said James P. K. Sangma, Meghalaya State Law and Taxation Minister speaking in the capital city of Shillong. “But the legalized gambling and gaming will only be for tourists and not residents of Meghalaya,” he continued.

To be allowed to play, tourists and people visiting the state for work or business purposes will have to prove their non-resident status by presenting appropriate documents, in a process similar to a bank KYC (Know Your Customer) procedure.

Meghalaya Reaches Out to a Vast Market

With 140 millions of people in India estimated to bet regularly on sports, and a total of 370 million desi bettors around prominent sporting events, as per data from one of the latest reports by Esse N Videri, Meghalaya is set to reach out and take a piece of a vast market.

Estimates on the financial value of India’s sports betting market, combined across all types of offline channels and online sports and cricket predictions and betting platforms, speak about amounts between $130 and $150 billion (roughly between ₹9.7 and ₹11.5 lakh crore).

Andhra Pradesh, Telangana and Delhi are shown to deliver the highest number of bettors and Meghalaya can count on substantial tourists flow from their betting circles. The sports betting communities of Karnataka, Maharashtra, Uttar Pradesh and Haryana are also not to be underestimated.

Among the sports, cricket is most popular, registering 68 percent of the total bet count analyzed by Esse N Videri. Football takes second position with 11 percent of the bets, followed by betting on FIFA at 7 percent and on eCricket at 5 percent. The last position in the Top 5 of popular sports for betting in India is taken by tennis with 3 percent of the bet count.

Local Citizens will Still have Their Teer Betting

Meghalaya residents will still be permitted to participate in teer betting over arrow-shooting results. Teer is a traditional method of gambling, somewhat similar to a lottery draw, and held under the rules of the Meghalaya Regulation of the Game of Arrow Shooting and the Sale of Teer Tickets Act, 2018.

Teer includes bettors wagering on the number of arrows that reach the target which is placed about 50 meters away from a team of 20 archers positioned in a semicircle.

The archers shoot volleys of arrows at the target for ten minutes, and players place their bets choosing a number between 0 and 99 trying to guess the last two digits of the number of arrows that successfully pierce the target.

If, for example, the number of hits is 256, anyone who has bet on 56 wins an amount eight times bigger than their wager.

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