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India going to be fastest growing Media-Entertainment market till 2021

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India, Entertainment, Media, Smartphones, Mobile phones, Hotstar, Voot, SonyLIV, Netflix, Amazon Prime, Eros Now, ALTBalaji, Start-ups, Arre, YuppTV, Education news, Jobs news, Career news

New Delhi: India is expected to be among the top-10 entertainment and media markets globally by 2021 in terms of absolute numbers, according to a joint study by ASSOCHAM-PwC.

The country’s per capita media and entertainment spending is likely to be capped at USD 32 or Rs 2,080 by 2021, the study noted.

By some estimates, India is among the fastest growing OTT markets in the world and will be one of the top-10 by 2022, it said.

The market size is expected to reach USD 52.68 billion in 2022 from USD 30.36 billion in 2017, it claimed.

“It (India) is set to be in the top 10 entertainment and media markets globally by 2021 in terms of absolute numbers,” the study said.

It attributed growth of OTT content to increasing penetration of smartphones in the country and continuous rise in data consumption.

The OTT market (transactional video on demand and subscription video on demand) is set to grow at a compounded annual growth rate (CAGR) of 10.1 per cent during the period 2017-2022.

 

India is expected to be among top-10 Media-Entertainment markets by 2021:

 

“During the same period in India, the segment is expected to grow from USD 297 million to USD 823 million in 2022 at a CAGR of 22.6 per cent. With increasing smartphone penetration and lower data tariffs, VoD is showing promising growth,” the report said.

Globally, the industry has recently witnessed a shift in focus from content and distribution to user experience.

“India’s per capita media and entertainment spend will be capped at USD 32 (about Rs 2,080 ) by 2021. The spend is much lower than that of China, which will stand at USD 222 (Rs 14,430 ) for the same period, and that of the USA, which will have the highest spend at USD 2,260 USD (Rs 1.46 lakh),” the study said.

The large number of choices in the video-on-demand segment has spoilt consumers in India, the study noted.

“Hotstar has had a first-mover advantage in the OTT space in India. Other top players in the OTT ecosystem include Voot, SonyLIV, Netflix, Amazon Prime, Eros Now and ALTBalaji. Start-ups such as Arre and YuppTV are an additional presence,” it added.

In India OTT players, including Hotstar, Amazon Prime and Eros Now, are not only competing among themselves but also also with DTH players and other means.

“With increasing traffic in metro cities, the time spent on viewing videos is also on the rise. Cab aggregators, such as Ola, have installed tablets inside their cabs with a wide range of curated content for passengers at no additional cost,” the report said.

 

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Every person working in this company earns 50 lakh rupees annually

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In today’s time, every person wants to get good income for whatever work he does. May that life be a life of comfort. Have fun and stay entertained.

* Every person’s annual income is Rs 50 lakhs

But do you know that there is also a company where every person working on it has an annual income of Rs 50 lakhs. Yes you heard it right This is a company where the boss of this company reduced his income and raised his income to Rs 50 lakh per annum for every man working in his company.

* The gambling he played five years ago was beneficial

It was in 2015 when the boss of a card payments company in the Australian city of Seattle set a minimum salary of 70 thousand dollars, or about 50 lakh rupees, for his 120 employees. To do this, the company’s boss had reduced his income from one million dollars, or about seven crores. It has been five years now and this man is still taking a low salary. The man named Dan Price says that the gambling he played five years ago was beneficial.

* Valerie tells him how his life has remained

Actually Dan was taking a trip to the mountains near Seattle with his friend Valerie. Then his friend told such a thing that he got upset. On the go, Valerie tells him how his life has remained a pang. His landlord has increased the rent by $ 200 and is not able to meet the daily expenses.

* How much contrast in the world

Price says, “She is such that service, respect and hard work define her personality.” Valerie was earning 40 thousand dollars, or about 29 lakh rupees every year, but she could not get a house of her own in Seattle. She was Price was unhappy at how odd the world was. Suddenly he realized that he himself is part of the same problem. Price became a millionaire at the age of 31. His company Gravity Payments has around 2000 customers and is valued at millions of dollars. He created this company when he was a teenager.

* Decided to change the situation

Price was earning $ 1.1 million (about eight crore rupees) a year, but his friend Valerie realized that his staff would also be struggling. He decided to change these circumstances. Dan Price is very positive and polite, but he is one of the most powerful voices in the United States to rise against inequality.

* Society, greed in its culture

He says, “People are struggling with hunger, being fired from jobs or facing exploitation. Just so that one can find a luxurious apartment in a high tower in New York, where he can rest on a sleeping chair. We are promoting greed in our society, our culture.

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