Connect with us

Feature

Finger-licking Biryani defeating Pizza in online food delivery platform

Published

on

Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news

New Delhi: At a time when online food ordering has become the new normal for millennials and working couples, piping hot biryani has come out of the oven in a big way, emerging as the most-loved comfort food across Metros and suburbs in the country.

Like the way pizza and burger orders flourished, online food delivery platforms have now crowned biryani as the king of most-craved dishes.

 

Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news

 

“Compared to 2017, there was a whopping 681 per cent increase in biryani orders on Swiggy in 2018 — that is one biryani ordered every 3.5 seconds,” the online food delivery platform told media persons.

While pizzas, burgers and cakes were the most searched food items last year, chicken biryani remained the most ordered dish during festivals, lunches, dinners, snack time and late-night slots across the country.

Witnessing the growing demand, opening a biryani house is one of the top choices for entrepreneurs who wish to invest in food start-ups.

Often priced by the kilo, the delicacy is served by big hotel chains, quick-serve restaurants (QSRs), Cloud kitchens as well as take-away joints — categorised in over 10 regional variations and the most popular ones being Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi and Tehari.

 

Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news

 

According to Sagar Kochhar, Chief Marketing Officer (CMO), Rebel Foods which is the parent company of Behrouz — India’s largest online biryani brand — biryani consumers have become a lot more extreme in terms of preferences.

“They want to indulge in great food experiences and they do not eat just with the purpose of filling their bellies,” Kochhar told journalists.

Since hot and fresh biryanis come in larger quantities, it is often ordered in bulk at workplaces, parties and events as a total value-for-money cuisine.

 

Mouthwatering delicious Biryani overtaking Pizza in online food delivery:

 

“Biryani, influenced by the Persian culture, allows people to indulge in gastronomy to savour the relationship between food and culture,” Kochhar added.

With consistent yet versatile cooking techniques and personalised presentations, the convenience of online food ordering mediums have filled in the blank that once lay in between street-side biryani places and home-cooked options, with several new choices.

 

Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news

 

“Biryani has got momentum with the mushrooming of online platforms and with millennials consuming it the most.

“Biryani is also region-specific and a Bengali will prefer Kolkata biryani and a Tamilian will go for Chennai-type biryani. We are devising new marketing strategies to attract millennials via Facebook and Instagram, etc,” K. Umamaheswaran, Founder of Kolkata Biryani House which has branches in Delhi-NCR, told media persons.

Hyderabad retains its position as the biryani capital of India. Food lovers in India even declared October 28 as the “National Biryani Day” last year by placing highest number of orders (on Swiggy) for the dish that day.

According to Sandeep Anand, Chief Marketing Officer (CMO) of Zomato, biryani orders have increased more than 10 times on the platform.

 

Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news

 

“Chicken biryani has been the most-ordered dish on our platform for two straight years. The numbers are destined to only grow further with more and more biryani outlets opening-up with interesting innovations to the dish,” Anand noted.

However, unlike famous pizza, burger and cake brands with pan-India presence, there are not many biryani brands yet which could be recognised as national biryani serving brands.

Nonetheless, several popular online brands like Behrouz, Biryani By Kilo, Biryani Blues and others are busy serving the palate and taking the legendary mouth-watering dish — once limited to a few known restaurants — right at your doorstep.

 

  • Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news

    According to Sandeep Anand, Chief Marketing Officer (CMO) of Zomato, biryani orders have increased more than 10 times on the platform. "Chicken biryani has been the most-ordered dish on our platform for two straight years. The numbers are destined to only grow further with more and more biryani outlets opening-up with interesting innovations to the dish," Anand noted.

  • Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news

    "Biryani is also region-specific and a Bengali will prefer Kolkata biryani and a Tamilian will go for Chennai-type biryani. We are devising new marketing strategies to attract millennials via Facebook and Instagram, etc," K. Umamaheswaran, Founder of Kolkata Biryani House which has branches in Delhi-NCR, told media persons. Hyderabad retains its position as the biryani capital of India. Food lovers in India even declared October 28 as the "National Biryani Day" last year by placing highest number of orders (on Swiggy) for the dish that day.

  • Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news

    With consistent yet versatile cooking techniques and personalised presentations, the convenience of online food ordering mediums have filled in the blank that once lay in between street-side biryani places and home-cooked options, with several new choices. "Biryani has got momentum with the mushrooming of online platforms and with millennials consuming it the most.

  • Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news

    Since hot and fresh biryanis come in larger quantities, it is often ordered in bulk at workplaces, parties and events as a total value-for-money cuisine. "Biryani, influenced by the Persian culture, allows people to indulge in gastronomy to savour the relationship between food and culture," Kochhar added.

  • Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news

    According to Sagar Kochhar, Chief Marketing Officer (CMO), Rebel Foods which is the parent company of Behrouz -- India's largest online biryani brand -- biryani consumers have become a lot more extreme in terms of preferences. "They want to indulge in great food experiences and they do not eat just with the purpose of filling their bellies," Kochhar told journalists.

  • Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news

    Witnessing the growing demand, opening a biryani house is one of the top choices for entrepreneurs who wish to invest in food start-ups. Often priced by the kilo, the delicacy is served by big hotel chains, quick-serve restaurants (QSRs), Cloud kitchens as well as take-away joints -- categorised in over 10 regional variations and the most popular ones being Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi and Tehari.

  • Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news

    "Compared to 2017, there was a whopping 681 per cent increase in biryani orders on Swiggy in 2018 -- that is one biryani ordered every 3.5 seconds," the online food delivery platform told media persons. While pizzas, burgers and cakes were the most searched food items last year, chicken biryani remained the most ordered dish during festivals, lunches, dinners, snack time and late-night slots across the country.

  • Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news

    At a time when online food ordering has become the new normal for millennials and working couples, piping hot biryani has come out of the oven in a big way, emerging as the most-loved comfort food across Metros and suburbs in the country. Like the way pizza and burger orders flourished, online food delivery platforms have now crowned biryani as the king of most-craved dishes.

  • Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news
  • Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news
  • Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news
  • Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news
  • Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news
  • Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news
  • Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news
  • Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news

Feature

Trump knew exactly what was going on: Giuliani aide

Published

on

By

Washington: An aide to Rudy Giuliani, Donald Trump’s personal lawyer, has said that the US President “knew exactly what was going on” regarding efforts to pressure Ukraine into investigating Democratic presidential candidate Joe Biden and his son, it was reported on Thursday.

Ukrainian-American businessman Lev Parnass, who is facing separate criminal charges, made the comments in an interview with MSNBC on Wednesday after letters, phone records, notes and flash drives were obtained from him earlier this week, the BBC said in a report.

Documents show that the Ukraine-born Parnas was in regular contact with Giuliani as well as Ukrainian officials, and suggests that the businessman was directly involved in trying to have Ukraine’s President Volodymyr Zelensky look into the Bidens.

In the interview, Parnas said Trump was “aware of all my movements”.

“I wouldn’t do anything without the consent of Rudy Giuliani or the President. Why would President Zelensky’s inner circle or (Interior) Minister (Arsen) Avakov or all these people or (former) President (Petro) Poroshenko meet with me?

“Who am I? They were told to meet with me. And that’s the secret that they’re trying to keep. I was on the ground doing their work,” he added.

Parnas further said that the President was lying and knew that unless there was an investigation into Joe Biden and his son Hunter, who was a director of a Ukrainian gas company, military aid to Kiev would be withheld.

He also claimed that the investigation was about digging up dirt on Joe Biden.

Meanwhile, some of the materials obtained show Parnas and Giuliani discussing the removal of Marie Yovanovitch, the then US ambassador to Ukraine, said the BBC report.

In Wednesday’s interview, Parnas claimed the only motivation to get Yovanovitch removed from her post was because she was in the way of the effort to get Ukraine to announce an investigation into Joe Biden.

Trump was impeached by the Democrat-controlled US House of Representatives on December 18, 2019 and is accused of abuse of power and obstruction of Congress.

The two articles of impeachment were sent to the Republican-majority Senate on Wednesday night, paving the way for the starting of a trial against the President.

Continue Reading

Trending