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Finger-licking Biryani defeating Pizza in online food delivery platform

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Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news

New Delhi: At a time when online food ordering has become the new normal for millennials and working couples, piping hot biryani has come out of the oven in a big way, emerging as the most-loved comfort food across Metros and suburbs in the country.

Like the way pizza and burger orders flourished, online food delivery platforms have now crowned biryani as the king of most-craved dishes.

 

Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news

 

“Compared to 2017, there was a whopping 681 per cent increase in biryani orders on Swiggy in 2018 — that is one biryani ordered every 3.5 seconds,” the online food delivery platform told media persons.

While pizzas, burgers and cakes were the most searched food items last year, chicken biryani remained the most ordered dish during festivals, lunches, dinners, snack time and late-night slots across the country.

Witnessing the growing demand, opening a biryani house is one of the top choices for entrepreneurs who wish to invest in food start-ups.

Often priced by the kilo, the delicacy is served by big hotel chains, quick-serve restaurants (QSRs), Cloud kitchens as well as take-away joints — categorised in over 10 regional variations and the most popular ones being Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi and Tehari.

 

Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news

 

According to Sagar Kochhar, Chief Marketing Officer (CMO), Rebel Foods which is the parent company of Behrouz — India’s largest online biryani brand — biryani consumers have become a lot more extreme in terms of preferences.

“They want to indulge in great food experiences and they do not eat just with the purpose of filling their bellies,” Kochhar told journalists.

Since hot and fresh biryanis come in larger quantities, it is often ordered in bulk at workplaces, parties and events as a total value-for-money cuisine.

 

Mouthwatering delicious Biryani overtaking Pizza in online food delivery:

 

“Biryani, influenced by the Persian culture, allows people to indulge in gastronomy to savour the relationship between food and culture,” Kochhar added.

With consistent yet versatile cooking techniques and personalised presentations, the convenience of online food ordering mediums have filled in the blank that once lay in between street-side biryani places and home-cooked options, with several new choices.

 

Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news

 

“Biryani has got momentum with the mushrooming of online platforms and with millennials consuming it the most.

“Biryani is also region-specific and a Bengali will prefer Kolkata biryani and a Tamilian will go for Chennai-type biryani. We are devising new marketing strategies to attract millennials via Facebook and Instagram, etc,” K. Umamaheswaran, Founder of Kolkata Biryani House which has branches in Delhi-NCR, told media persons.

Hyderabad retains its position as the biryani capital of India. Food lovers in India even declared October 28 as the “National Biryani Day” last year by placing highest number of orders (on Swiggy) for the dish that day.

According to Sandeep Anand, Chief Marketing Officer (CMO) of Zomato, biryani orders have increased more than 10 times on the platform.

 

Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news

 

“Chicken biryani has been the most-ordered dish on our platform for two straight years. The numbers are destined to only grow further with more and more biryani outlets opening-up with interesting innovations to the dish,” Anand noted.

However, unlike famous pizza, burger and cake brands with pan-India presence, there are not many biryani brands yet which could be recognised as national biryani serving brands.

Nonetheless, several popular online brands like Behrouz, Biryani By Kilo, Biryani Blues and others are busy serving the palate and taking the legendary mouth-watering dish — once limited to a few known restaurants — right at your doorstep.

 

  • Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news

    According to Sandeep Anand, Chief Marketing Officer (CMO) of Zomato, biryani orders have increased more than 10 times on the platform. "Chicken biryani has been the most-ordered dish on our platform for two straight years. The numbers are destined to only grow further with more and more biryani outlets opening-up with interesting innovations to the dish," Anand noted.

  • Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news

    "Biryani is also region-specific and a Bengali will prefer Kolkata biryani and a Tamilian will go for Chennai-type biryani. We are devising new marketing strategies to attract millennials via Facebook and Instagram, etc," K. Umamaheswaran, Founder of Kolkata Biryani House which has branches in Delhi-NCR, told media persons. Hyderabad retains its position as the biryani capital of India. Food lovers in India even declared October 28 as the "National Biryani Day" last year by placing highest number of orders (on Swiggy) for the dish that day.

  • Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news

    With consistent yet versatile cooking techniques and personalised presentations, the convenience of online food ordering mediums have filled in the blank that once lay in between street-side biryani places and home-cooked options, with several new choices. "Biryani has got momentum with the mushrooming of online platforms and with millennials consuming it the most.

  • Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news

    Since hot and fresh biryanis come in larger quantities, it is often ordered in bulk at workplaces, parties and events as a total value-for-money cuisine. "Biryani, influenced by the Persian culture, allows people to indulge in gastronomy to savour the relationship between food and culture," Kochhar added.

  • Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news

    According to Sagar Kochhar, Chief Marketing Officer (CMO), Rebel Foods which is the parent company of Behrouz -- India's largest online biryani brand -- biryani consumers have become a lot more extreme in terms of preferences. "They want to indulge in great food experiences and they do not eat just with the purpose of filling their bellies," Kochhar told journalists.

  • Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news

    Witnessing the growing demand, opening a biryani house is one of the top choices for entrepreneurs who wish to invest in food start-ups. Often priced by the kilo, the delicacy is served by big hotel chains, quick-serve restaurants (QSRs), Cloud kitchens as well as take-away joints -- categorised in over 10 regional variations and the most popular ones being Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi and Tehari.

  • Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news

    "Compared to 2017, there was a whopping 681 per cent increase in biryani orders on Swiggy in 2018 -- that is one biryani ordered every 3.5 seconds," the online food delivery platform told media persons. While pizzas, burgers and cakes were the most searched food items last year, chicken biryani remained the most ordered dish during festivals, lunches, dinners, snack time and late-night slots across the country.

  • Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news

    At a time when online food ordering has become the new normal for millennials and working couples, piping hot biryani has come out of the oven in a big way, emerging as the most-loved comfort food across Metros and suburbs in the country. Like the way pizza and burger orders flourished, online food delivery platforms have now crowned biryani as the king of most-craved dishes.

  • Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news
  • Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news
  • Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news
  • Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news
  • Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news
  • Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news
  • Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news
  • Biryani, Chicken biryani, Pizza, Burger, Online food, Food ordering apps, Metros, Suburbs, Swiggy, Zomato, Food delivery platforms, Most searched food items last year, Festivals, Lunch, Dinners, Snacks, Hyderabadi, Lucknowi, Calcutta, Malabari, Bombay, Awadhi, Tehari, Lifestyle news

Feature

Ayodhya LIVE: SC orders allotment of alternative land to Muslims for mosque

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The Supreme Court on Saturday pronounced its verdict in the politically sensitive case of Ram Janmabhoomi-Babri Masjid land dispute in Ayodhya. The five-judge constitution bench headed by Chief Justice Ranjan Gogoi, includes Justices SA Bobde, DY Chandrachud, Ashok Bhushan and S Abdul Nazeer.

The Ayodhya dispute, India’s longest-running historical, political and socio-religious debate, culminated on Saturday when the country’s Supreme Court ruled on the title suit of the 2.77 acre land in this Uttar Pradesh town that is claimed both by Hindus and Muslims.

There was unprecedented security in Uttar Pradesh as well as other parts of India with Prime Minister Narendra Modi stating that the judgement would not be anyone’s ‘victory or defeat’ but ‘would give strength to India’s tradition of peace, unity and amity’.

Here are highlights from the verdict:

* Sharp at 10.30 am, the 5-judge bench assembled to read out the verdict.

* The bench dismissed the appeal of the Shia Waqf Board, pronouncing an unanimous verdict in the case. Shia Waqf board’s claim was over the disputed structure. Court says the land is held by the government, according to revenue records.

* SC said the disputed land was government land in revenue records.

* SC referred to the content of the lawsuit of devotee Gopal Singh Visharad — the first to approach court in 1950 — seeking right to worship at the site.

* Top court held that Nirmohi Akhara’s suit is barred by limitation, not a shebait or devotee of deity Ram Lalla.

* SC lent credence to the archeological evidence on the disputed site.

* SC said that terming the archeological evidence as merely an opinion would be a great disservice to the Archeological Society of India.

* The Apex court said the Babri mosque was not built on vacant land. The underlying structure was not an Islamic structure.

* Court said the fact that there lied a temple beneath the destroyed structure has been established by the ASI.

* ASI had not established whether temple was demolished to build the mosque.

* Hindus consider this place as birthplace of lord Ram, even Muslims say this about disputed place: SC

* Faith of Hindus that Lord Rama was born at demolished structure is undisputed: SC

* The existence of Sita Rasoi, Ram Chabutra and Bhandar grih are the testimony of the religious fact of the place: SC

* Title cannot be established on ground of faith, belief; they are kind of indicator for deciding dispute: SC

* Evidence suggests Hindus were in possession of outer court yard, says SC

* Extensive nature of Hindus worshipping at outer courtyard at site has been there: SC

* Evidence suggest Muslims offered Friday prayers at mosque which indicates they have not lost possession: SC

* Despite obstruction caused in offering prayers at mosque, evidence suggest that there was no abandonment: SC

* Iron railing was set up at site in 1856-1857, it suggests Hindus kept worshipping at the site: SC

* Muslims have not adduced evidence they were in exclusive possession of dispute site: SC

* Muslims were not in possession of outer courtyard of the site: SC

* UP Sunni Central Waqf Board has failed to establish its case in Ayodhya dispute: SC

* On the contrary, Hindus established their case that they were in possession of outer courtyard: SC

* SC directs allotment of alternative land — of 5 acres — to Muslims to build new mosque.

* Damage to Babri mosque was violation of law: SC

* SC asks Centre to frame scheme within 3 months and set up a trust for construction of a temple.

* SC dismisses plea of Nirmohi Akhara seeking control of entire disputed land.

* Possession of disputed 2.77 acre land will remain with central government receiver for the temple: SC

* Centre, UP govt can monitor together future actions by authorities: SC

* SC grants entire 2.77 acre of disputed land in Ayodhya to deity Ram Lalla.

* SC directs Centre and UP govt to allot 5 acre land to the Muslims at a prominent place for building mosque.

* SC asks Centre to consider granting some kind of representation to Nirmohi Akhara in setting up of trust.

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