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Xiaomi Redmi Note 7 India launch: Redmi Note 7 Pro, Redmi Note 7 price in India start at Rs. 9,999

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Chinese smartphone maker Xiaomi on Thursday refreshed the Redmi Note line-up in India with the launch of Redmi Note 7 Pro and Redmi Note 7 in the affordable segment.

The Redmi Note 7 Pro will be available for Rs 13,999 for the 4GB+64GB variant and Rs 16,999 for the 6GB+128GB variant starting on March 13 via Mi.com, Flipkart and Mi Home stores, Xiaomi said.

Redmi Note 7 will be available on the same platforms for Rs 9,999 for the 3GB+32GB variant and Rs 11,999 for the 4GB+64GB variant starting March 6, it added.
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Xiaomi, which grabbed the highest share in the India smartphone market in 2018 with its low-cost phones, debuted the Redmi Note line-up in India in 2014.

“The Redmi Note 7 series is a remarkable addition to our Redmi Note line,” said Manu Jain, Managing Director, Xiaomi India,
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Equipped with the Qualcomm Snapdragon 675 processor, the Redmi Note 7 Pro features a 48MP primary camera and a 13MP front camera.

Powered by Qualcomm Snapdragon 660 processor, Redmi Note 7 features a 12MP+2MP dual rear camera setup and a 13MP front camera.

With both the front and rear covered in Corning Gorilla Glass 5, the Redmi Note 7 series has a dot notch display, measuring 6.3 inches.

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Elle and HP: Giving personalised content

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In the Instagram era you have to be photo-ready, is what Nina Garcia, Editor-in-Chief of Elle Magazine said about her meeting with Enrique Lores, HP’s president imaging and printing.

Someone wanted her to pose for a photograph with Lores and she had hesitated because she felt she wasn’t camera ready.

At HP Reinvent 2019, the company’s biggest global partner event, Garcia and Lores gave details of a collaboration between them with the latter trying to find an ally for HP in print.

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For Garcia too, who at that time had just taken over as head of the fashion magazine, there was good reason for the collaboration.

“We met looking for ways to shape things up,” she said.

This was when they decided to have cover posters for readers but did not know whose poster customers would like to collect.

“So right there we started being strategic,” Garcia said about how the subject was chosen. The cover had to be of someone who had a fan base and a social media presence.

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That was how Kim Kardashian featured on the cover, which was signed by her. “This was a personalised cover from Kim. Then it was Jennifer Aniston. They were unique,” she said.

Lores asked her whether there could one day be a fully personalised magazine for an individual.

“That is a dream. We have incredible data from our digital site. That would be a logistical feat but this is possible,” she said.

Lores gifted her a blue scarf that had been produced on an HP Stitch machine. He explained later that it helped to overcome the problem of ink colour matching and provided consistency.

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